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Search: subject:"Program involvement"
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ECONIS (ZBW)
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How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
3
Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty
program
involvement
Winters, Erica
;
Ha, Sejin
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 370-385
Persistent link: https://www.econbiz.de/10010406173
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