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Search: subject:"Program novelty and meaningfullness"
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Aliance orientation
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Alliance marketing program creativity
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Program novelty and meaningfullness
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Managing service quality : MSQ ; an international journal
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The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry
Kang, Seongho
;
Hur, Won-moo
;
Kim, Minsung
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
5
,
pp. 522-540
Persistent link: https://www.econbiz.de/10010422291
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