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Subject
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Environmental management 1 Firm performance 1 Green marketing 1 Performance 1 Program timing 1 Resource commitment 1 Umweltmanagement 1 Unternehmenserfolg 1 Öko-Marketing 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Gabler, Colin B. 1 Gillison, Stephanie T. 1 Musgrove, Carolyn F. 1 Richey, Robert Glenn <Jr.> 1
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment
Richey, Robert Glenn <Jr.>; Musgrove, Carolyn F.; … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1246-1257
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