Though the mobile app market is substantial and growing fast, most firms struggle to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising space within a free version of the app, and b) selling a paid version, termed freemium or in-app purchase strategy.In this...

The proliferation of smartphones and other mobile devices has led to numerous companies investing significant resources in developing mobile applications, in every imaginable domain. As apps proliferate, understanding the impact of app adoption on key outcomes of interest and linking this...

Despite the average daily commuting time of commuters increasing by the day, the way marketers can benefit from our commuting behaviors has not yet been thoroughly examined. In collaboration with one of the largest global mobile service platform providers, this study investigates how contextual...

In Wireless Sensor Network one of the most significant and support technology is the Time Synchronization. The efficient Time synchronization is a well-known challenge for Wireless Sensor Network and at the same time it is a concept that has been attracting the research community since the last...

Cloud storage provides a convenient and more storage at low cost, but data privacy is a major concept that prevents users from storing files on the cloud. One way of improving the data privacy is to encrypt the files before sending them onto the cloud and decrypt the files when they are...

For financial institutions mobile banking has represented a breakthrough in terms of remote banking services. However, many customers remain uncertain due to its security. This study develops a technology acceptance model that integrates the innovation diffusion theory, perceived risk and trust...

The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A...

This study developed a mobile app of the personal colour analysis system, which determines the clothing colours that are harmonized to a user’s personal skin and hair colouring. The mobile application is easy and accurate for non-experts to use, and it employs photographs of a user’s skin...