A new generation of cellular technology has been deployed every decade since the 1980s. We are presently amid the global commercial deployment by Mobile Network Operators (MNOs) of the fifth generation (5G) of cellular technology; and concurrently, a flurry of research is engaged in designing...

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

The mobile app economy comprises two distinct platform markets through which app developers make revenue: app platform and ad platform markets. App sales are facilitated by app platforms, whereas advertising matching is intermediated by ad platforms. Cross-market platform competition exists,...

The purpose is to investigate the experience of young bank customers (YBCs) with mobile bank applications (MBAs) by employing the concepts of usability, responsiveness, customer satisfaction, reliability, and loyalty. An electronic questionnaire was sent to 500 YBCs in Sweden, 146 of whom...

Purpose - This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach - The research utilized...

Diagnostic and contact tracing apps are an important weapon against contagion during a pandemic. We study how the content of the messages used to promote the apps influences adoption by conducting a survey experiment on approximately 23,000 Mexican adults. Respondents were randomly assigned to...

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility,...

Ambient air pollution is a leading cause of death in developing countries. In theory, using smartphone apps, text messages, and other personal information and communication technologies to disseminate real-time information about such pollution can boost avoidance behavior like wearing face masks...