Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Programmatic"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
23
Werbung
23
Advertising effects
16
Werbewirkung
16
Online-Marketing
15
Internet marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Programmatic advertising
8
Data protection
5
Datenschutz
5
Programmatic Advertising
5
field experiment
5
Bibliometrics
4
Bibliometrie
4
Experiment
4
Feldforschung
4
Field research
4
Voting behaviour
4
Wahlverhalten
4
programmatic advertising
4
Artificial intelligence
3
Künstliche Intelligenz
3
Political party
3
Politische Partei
3
programmatic advertisement
3
real-time bidding
3
Auction theory
2
Auktionstheorie
2
Clientelism
2
Digital marketing
2
Economic theory of democracy
2
Election
2
Electoral campaign
2
Fernsehen
2
Fernsehwerbung
2
Forschung
2
Gesundheitspolitik
2
Information system
2
Informationssystem
2
more ...
less ...
Online availability
All
Undetermined
34
Free
16
Type of publication
All
Article
43
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Article
2
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Conference paper
1
Interview
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
42
Undetermined
7
German
4
Spanish
1
Author
All
Bardhan, Pranab K.
3
Galasso, Vincenzo
3
Morelli, Massimo
3
Nannicini, Tommaso
3
Stanig, Piero
3
Gable, Guy G.
2
Hornung, Johanna
2
Mela, Carl F.
2
Abou Nabout, Nadia
1
Akhtar, Pervaiz
1
Alekseyev, A.V.
1
Allen, Rebecca
1
Alvarez, Lourdes
1
Baek, Tae Hyun
1
Bakpayev, Marat
1
Balseiro, Santiago R.
1
Bandelow, Nils C.
1
Belo, Rodrigo
1
Bigoni, Michele
1
Cardona, Ángel Emilio Muñoz
1
Castillo, David
1
Chen, Bowei
1
Choi, Hana
1
Christopher, Ranjit M.
1
Ciuchita, Robert
1
Clement, Michel
1
Cooper, Dylan A.
1
Covin, Jeffrey G.
1
Cronin, Matthew A.
1
Cuesta-Valiño, Pedro
1
Dani, Samir
1
Deng, Yiting
1
Dolk, Dan
1
Dostál, Michal
1
Du, Rex Yuxing
1
Ford, John
1
Frank, Roland
1
Franklin, Goza
1
Franks, Judy U.
1
Frick, Thomas W.
1
more ...
less ...
Institution
All
Inter-American Development Bank
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
3
Information systems research : ISR
2
Journal of marketing research : JMR
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The journal of strategic information systems : incorporating International Information Systems
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
CESifo Working Paper
1
CESifo working papers
1
Corporate communications : an international journal
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Discussion papers / CEPR
1
Documento CEDE
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
European journal of marketing
1
European journal of operational research : EJOR
1
Folia oeconomica Stetinensia : FOS
1
HMD Praxis der Wirtschaftsinformatik
1
IDB Publications (Working Papers)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Innovation and Regional Development
1
International Journal of Semiotics and Visual Rhetoric (IJSVR)
1
International Journal of Systems and Service-Oriented Engineering (IJSSOE)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of social sciences : IJoSS
1
International series on public policy
1
Journal "Region: Economics and Sociology"
1
Journal of Environmental Assessment Policy and Management (JEAPM)
1
Journal of Productivity Analysis
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Politische Vierteljahresschrift
1
REVISTA ECOS DE ECONOMÍA
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
RePEc
7
EconStor
4
Other ZBW resources
2
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Las ilusiones de la democracia: el voto programático en Colombia
Vallejo Triana, Juan Sebastian
-
2025
Persistent link: https://www.econbiz.de/10015339200
Saved in:
2
Empirische Untersuchung der Nutzerakzeptanz einer Demand-Side-Plattform für Programmatisches Marketing
von Zastrow, Yelka
;
Yetim, Fahri
- In:
HMD Praxis der Wirtschaftsinformatik
61
(
2024
)
3
,
pp. 723-743
Companies are increasingly relying on
programmatic
software platforms to optimize the performance of their advertising …
Persistent link: https://www.econbiz.de/10015393842
Saved in:
3
Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong
-
2024
Persistent link: https://www.econbiz.de/10015138150
Saved in:
4
Programmatic
advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
5
Incentive misalignments in
programmatic
advertising : evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
6
Fighting Populism on Its Own Turf: Experimental Evidence
Galasso, Vincenzo
;
Morelli, Massimo
;
Nannicini, Tommaso
; …
-
2022
large-scale field experiment, with almost one million impressions of
programmatic
advertising, and a survey experiment. Our …
Persistent link: https://www.econbiz.de/10013353401
Saved in:
7
The institutions of
programmatic
action : policy programs in French and German health policy
Hornung, Johanna
-
2022
This open access book is the first monograph to systematically apply the
Programmatic
Action Framework (PAF) in a … book sheds light on the institutional settings that are necessary for
programmatic
action to occur. It will appeal to …
Persistent link: https://www.econbiz.de/10013554986
Saved in:
8
Social Identities in the Policy Process of Authoritarian Systems
Hornung, Johanna
;
Schröder, Ilana
;
Bandelow, Nils C.
- In:
Politische Vierteljahresschrift
63
(
2022
)
2
,
pp. 225-247
(which may result in
programmatic
groups and identities). Some of these social groups, above all pluralistic interest …
Persistent link: https://www.econbiz.de/10015272813
Saved in:
9
Fighting populism on its own turf : experimental evidence
Galasso, Vincenzo
;
Morelli, Massimo
;
Nannicini, Tommaso
; …
-
2022
large-scale field experiment, with almost one million impressions of
programmatic
advertising, and a survey experiment. Our …
Persistent link: https://www.econbiz.de/10013255874
Saved in:
10
Philosophical foundations and metatheoretical considerations for creating frameworks to collect facility programming information
Lubomir, Popov
;
Franklin, Goza
- In:
International journal of social sciences : IJoSS
7
(
2018
)
2
,
pp. 92-108
Persistent link: https://www.econbiz.de/10011927931
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
