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  • Search: subject:"Programmatic"
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Year of publication
Subject
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Advertising 23 Werbung 23 Advertising effects 16 Werbewirkung 16 Online-Marketing 15 Internet marketing 14 Consumer behaviour 9 Konsumentenverhalten 9 Programmatic advertising 8 Data protection 5 Datenschutz 5 Programmatic Advertising 5 field experiment 5 Bibliometrics 4 Bibliometrie 4 Experiment 4 Feldforschung 4 Field research 4 Voting behaviour 4 Wahlverhalten 4 programmatic advertising 4 Artificial intelligence 3 Künstliche Intelligenz 3 Political party 3 Politische Partei 3 programmatic advertisement 3 real-time bidding 3 Auction theory 2 Auktionstheorie 2 Clientelism 2 Digital marketing 2 Economic theory of democracy 2 Election 2 Electoral campaign 2 Fernsehen 2 Fernsehwerbung 2 Forschung 2 Gesundheitspolitik 2 Information system 2 Informationssystem 2
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Online availability
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Undetermined 34 Free 16
Type of publication
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Article 43 Book / Working Paper 11
Type of publication (narrower categories)
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Article in journal 32 Aufsatz in Zeitschrift 32 Working Paper 6 Graue Literatur 5 Non-commercial literature 5 Arbeitspapier 4 Article 2 Aufsatz im Buch 2 Book section 2 Hochschulschrift 2 Conference paper 1 Interview 1 Konferenzbeitrag 1
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Language
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English 42 Undetermined 7 German 4 Spanish 1
Author
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Bardhan, Pranab K. 3 Galasso, Vincenzo 3 Morelli, Massimo 3 Nannicini, Tommaso 3 Stanig, Piero 3 Gable, Guy G. 2 Hornung, Johanna 2 Mela, Carl F. 2 Abou Nabout, Nadia 1 Akhtar, Pervaiz 1 Alekseyev, A.V. 1 Allen, Rebecca 1 Alvarez, Lourdes 1 Baek, Tae Hyun 1 Bakpayev, Marat 1 Balseiro, Santiago R. 1 Bandelow, Nils C. 1 Belo, Rodrigo 1 Bigoni, Michele 1 Cardona, Ángel Emilio Muñoz 1 Castillo, David 1 Chen, Bowei 1 Choi, Hana 1 Christopher, Ranjit M. 1 Ciuchita, Robert 1 Clement, Michel 1 Cooper, Dylan A. 1 Covin, Jeffrey G. 1 Cronin, Matthew A. 1 Cuesta-Valiño, Pedro 1 Dani, Samir 1 Deng, Yiting 1 Dolk, Dan 1 Dostál, Michal 1 Du, Rex Yuxing 1 Ford, John 1 Frank, Roland 1 Franklin, Goza 1 Franks, Judy U. 1 Frick, Thomas W. 1
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Institution
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Inter-American Development Bank 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 3 Information systems research : ISR 2 Journal of marketing research : JMR 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 The journal of strategic information systems : incorporating International Information Systems 2 Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing 1 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 CESifo Working Paper 1 CESifo working papers 1 Corporate communications : an international journal 1 Critical perspectives on accounting : an international journal for social and organizational accountability 1 Discussion papers / CEPR 1 Documento CEDE 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023 1 European journal of marketing 1 European journal of operational research : EJOR 1 Folia oeconomica Stetinensia : FOS 1 HMD Praxis der Wirtschaftsinformatik 1 IDB Publications (Working Papers) 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Journal of Innovation and Regional Development 1 International Journal of Semiotics and Visual Rhetoric (IJSVR) 1 International Journal of Systems and Service-Oriented Engineering (IJSSOE) 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International journal of social sciences : IJoSS 1 International series on public policy 1 Journal "Region: Economics and Sociology" 1 Journal of Environmental Assessment Policy and Management (JEAPM) 1 Journal of Productivity Analysis 1 Journal of consumer marketing 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of marketing 1 Journal of service management 1 Journal of the Academy of Marketing Science 1 MPRA Paper 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Politische Vierteljahresschrift 1 REVISTA ECOS DE ECONOMÍA 1
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Source
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ECONIS (ZBW) 41 RePEc 7 EconStor 4 Other ZBW resources 2
Showing 11 - 20 of 54
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Digitale Werbung in der Post-Cookie-Ära : Gezielte Kampagnenplanung entlang der Customer Journey
Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2024
Suchmaschinen -- Display-Werbung und Programmatic Advertising: Charakteristika,- Rolle von AdServern,- Kampagneneinstellungen Ziele …): Vorgehensweise, Erfolgsmessung, ausgewählte Suchmaschinen Display-Werbung und Programmatic Advertising: Charakteristika …
Persistent link: https://www.econbiz.de/10014505151
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A micro economic analysis of the Romanian online advertising market : toward more fair value sharing?
Ungureanu, Andrei - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 169-188). 2024
Persistent link: https://www.econbiz.de/10015064592
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Clientelism and governance
Bardhan, Pranab K. - 2021
Unlike much of the growing literature on political clientelism, this short paper contains mainly the author's general reflections on the broad issues of governance (or mis-governance including corruption), democracy, and state capacity that clientelism has an impact on. It then analyses how its...
Persistent link: https://www.econbiz.de/10012705314
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Cover Image
Clientelism and governance
Bardhan, Pranab K. - 2021
Unlike much of the growing literature on political clientelism, this short paper contains mainly the author's general reflections on the broad issues of governance (or mis-governance including corruption), democracy, and state capacity that clientelism has an impact on. It then analyses how its...
Persistent link: https://www.econbiz.de/10012590877
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Cover Image
Understanding the link between an IMC technology capability and organisational integration and performance
Kerr, Gayle; Valos, Michael; Luxton, Sandra; Allen, Rebecca - In: European journal of marketing 57 (2023) 8, pp. 2048-2075
Persistent link: https://www.econbiz.de/10014342202
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AI advertising : an overview and guidelines
Ford, John; Jain, Varsha; Wadhwani, Ketan; Gupta, … - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
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Is critique sustainable? : a commentary on Bigoni and Mohammed
Husillos, Javier - In: Critical perspectives on accounting : an international … 97 (2023), pp. 1-4
Persistent link: https://www.econbiz.de/10014458964
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The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela; Cuesta-Valiño, Pedro; … - In: Corporate communications : an international journal 28 (2023) 2, pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
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Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.; Yalcin, Taylan; Nistor, Cristina; … - In: Journal of consumer marketing 40 (2023) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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