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Search: subject:"Programmatic"
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Advertising
23
Werbung
23
Advertising effects
16
Werbewirkung
16
Online-Marketing
15
Internet marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Programmatic advertising
8
Data protection
5
Datenschutz
5
Programmatic Advertising
5
field experiment
5
Bibliometrics
4
Bibliometrie
4
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4
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4
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4
Wahlverhalten
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programmatic advertising
4
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3
Künstliche Intelligenz
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3
Politische Partei
3
programmatic advertisement
3
real-time bidding
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Economic theory of democracy
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Fernsehen
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English
42
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7
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4
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1
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Bardhan, Pranab K.
3
Galasso, Vincenzo
3
Morelli, Massimo
3
Nannicini, Tommaso
3
Stanig, Piero
3
Gable, Guy G.
2
Hornung, Johanna
2
Mela, Carl F.
2
Abou Nabout, Nadia
1
Akhtar, Pervaiz
1
Alekseyev, A.V.
1
Allen, Rebecca
1
Alvarez, Lourdes
1
Baek, Tae Hyun
1
Bakpayev, Marat
1
Balseiro, Santiago R.
1
Bandelow, Nils C.
1
Belo, Rodrigo
1
Bigoni, Michele
1
Cardona, Ángel Emilio Muñoz
1
Castillo, David
1
Chen, Bowei
1
Choi, Hana
1
Christopher, Ranjit M.
1
Ciuchita, Robert
1
Clement, Michel
1
Cooper, Dylan A.
1
Covin, Jeffrey G.
1
Cronin, Matthew A.
1
Cuesta-Valiño, Pedro
1
Dani, Samir
1
Deng, Yiting
1
Dolk, Dan
1
Dostál, Michal
1
Du, Rex Yuxing
1
Ford, John
1
Frank, Roland
1
Franklin, Goza
1
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1
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Inter-American Development Bank
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
3
Information systems research : ISR
2
Journal of marketing research : JMR
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The journal of strategic information systems : incorporating International Information Systems
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
CESifo Working Paper
1
CESifo working papers
1
Corporate communications : an international journal
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Discussion papers / CEPR
1
Documento CEDE
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
European journal of marketing
1
European journal of operational research : EJOR
1
Folia oeconomica Stetinensia : FOS
1
HMD Praxis der Wirtschaftsinformatik
1
IDB Publications (Working Papers)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Innovation and Regional Development
1
International Journal of Semiotics and Visual Rhetoric (IJSVR)
1
International Journal of Systems and Service-Oriented Engineering (IJSSOE)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of social sciences : IJoSS
1
International series on public policy
1
Journal "Region: Economics and Sociology"
1
Journal of Environmental Assessment Policy and Management (JEAPM)
1
Journal of Productivity Analysis
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Politische Vierteljahresschrift
1
REVISTA ECOS DE ECONOMÍA
1
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ECONIS (ZBW)
41
RePEc
7
EconStor
4
Other ZBW resources
2
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21
Programmatic
creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
22
Ruminations of an Editor-in-Chief : Editorial
Gable, Guy G.
- In:
The journal of strategic information systems : …
31
(
2022
)
4
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014282562
Saved in:
23
Fighting populism on its own turf : experimental evidence
Galasso, Vincenzo
;
Morelli, Massimo
;
Nannicini, Tommaso
; …
-
2022
Persistent link: https://www.econbiz.de/10013260291
Saved in:
24
Clientelism and governance
Bardhan, Pranab K.
- In:
World development : the multi-disciplinary …
152
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013188528
Saved in:
25
Algorithms : the new leaders of the advertising market
Dostál, Michal
;
Lamr, Marián
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 121-149)
.
2022
Persistent link: https://www.econbiz.de/10013343568
Saved in:
26
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
27
The theory crisis in management research : solving the right problem
Cronin, Matthew A.
;
Stouten, Jeroen
;
Knippenberg, Daan van
- In:
The Academy of Management review : AMR
46
(
2021
)
4
,
pp. 667-683
Persistent link: https://www.econbiz.de/10012745058
Saved in:
28
The risk of
programmatic
advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
29
Viewpoint : information systems research strategy
Gable, Guy G.
- In:
The journal of strategic information systems : …
29
(
2020
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012286495
Saved in:
30
The role of technology in building a competitive advantage :
programmatic
buying and its impact on the competitiveness of an organization
Kozielski, Robert
;
Sarna, Nikodem
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
Saved in:
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