Search Results - subject:"Programmatic"

Online display advertising markets : a literature review and future directions

Choi, Hana; Mela, Carl F.; Balseiro, Santiago R.; … - In: Information systems research : ISR 31 (2020) 2, pp. 556-575

Persistent link: https://www.econbiz.de/10012295028

Real-time big data processing for instantaneous marketing decisions : a problematization approach

Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569

Persistent link: https://www.econbiz.de/10012372716

Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand

Chen, Bowei; Huang, Jingmin; Huang, Yufei; Kollias, Stefanos - In: European journal of operational research : EJOR 280 (2020) 3, pp. 1144-1159

Persistent link: https://www.econbiz.de/10012132526

Competitive advertising strategies for programmatic television

Guitart, Ivan A.; Hervet, Guillaume; Gelper, Sarah - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 753-775

Persistent link: https://www.econbiz.de/10012293333

Programmatic advertising : forewarning and avoiding hype-cycle failure

White, Gareth R. T.; Samuel, Anthony - In: Technological forecasting & social change : an … 144 (2019), pp. 157-168

Persistent link: https://www.econbiz.de/10012133911

Immediate responses of online brand search and price search to TV ads

Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100

Persistent link: https://www.econbiz.de/10012176072

Programmatic research and the case for designing and publishing from rich, multifaceted datasets : issues and recommendations

Covin, Jeffrey G.; McMullen, Jeffery S. - In: Journal of business research : JBR 101 (2019), pp. 40-46

Persistent link: https://www.econbiz.de/10012103206

A study of the effects of programmatic advertising on users' concerns about privacy overtime

Palos-Sanchez, Pedro; Saura, José Ramón; … - In: Journal of business research : JBR 96 (2019), pp. 61-72

Persistent link: https://www.econbiz.de/10011980662

George P. Moschis tribute special issue : his philosophy and contributions

Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 359-371

Persistent link: https://www.econbiz.de/10012257906

What Do Parties Do in Congress? Explaining the Allocation of Legislative Specialization

Ponce, Aldo F - Volkswirtschaftliche Fakultät, … - 2013

This article studies the determinants of the concentration of legislative specialization of parties across policy jurisdictions. Greater concentration of legislative specialization leads parties to concentrate their legislative efforts on a smaller set of policy jurisdictions. Through enhancing...

Persistent link: https://www.econbiz.de/10011109199