Mobile marketing campaigns are now largely deployed through demand side platforms (DSPs) who provide dynamic customer targeting and a performance-intensive real-time bidding (RTB) version of predictive analytics as a service. Matching users with the campaigns they are most likely to engage with...

In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set...