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Search: subject:"Programmatic Advertising"
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ECONIS (ZBW)
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Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong
-
2024
Persistent link: https://www.econbiz.de/10015138150
Saved in:
2
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
3
Incentive misalignments in
programmatic
advertising
: evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
4
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
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