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  • Search: subject:"Programmatic Advertising"
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Year of publication
Subject
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Advertising 17 Werbung 17 Online-Marketing 14 Werbewirkung 14 Advertising effects 12 Internet marketing 12 Programmatic advertising 10 Programmatic Advertising 9 Consumer behaviour 7 Konsumentenverhalten 7 Data protection 5 Datenschutz 5 programmatic advertising 5 Künstliche Intelligenz 3 Artificial intelligence 2 Digital marketing 2 Experiment 2 Feldforschung 2 Field research 2 Internet 2 Mediaagenturen 2 Mediaforschung 2 Mediaplanung 2 Native Advertising 2 Privacy 2 Search engine 2 Social Web 2 Social web 2 Suchmaschine 2 Targeting 2 Werbemarkt 2 digital marketing 2 field experiment 2 real-time bidding 2 Ad Auctions 1 Ad clicks 1 Ad relevance 1 Ad space 1 Adblockers 1 Advertising Effectiveness 1
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Online availability
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Undetermined 13 Free 6 CC license 1
Type of publication
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Article 21 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 19 Aufsatz in Zeitschrift 19 Interview 3 Aufsatz im Buch 2 Book section 2 Conference paper 1 Graue Literatur 1 Hochschulschrift 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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English 17 German 7
Author
All
Engel, Dirk 3 Abou Nabout, Nadia 1 Bachem, Christian 1 Belo, Rodrigo 1 Christopher, Ranjit M. 1 Ciuchita, Robert 1 Clement, Michel 1 Cooper, Dylan A. 1 Cortese, Juliann 1 Cuesta-Valiño, Pedro 1 Diaz Ruiz, Carlos 1 Diwanji, Vaibhav Shwetangbhai 1 Dostál, Michal 1 Frank, Roland 1 Franks, Judy U. 1 Frick, Thomas W. 1 Frick, Thomas Walter 1 Guetz, Bernhard 1 Gummerus, Johanna Katariina 1 Han, Sang Pil 1 Holmlund, Maria 1 James, Gareth M. 1 Kim, Min-Kyu 1 Lampe, Frank 1 Lamr, Marián 1 Lee, Jaejin 1 Linhart, Eva Larissa 1 Lobigs, Frank 1 Luo, Lan 1 Macrini, Matthew 1 Malthouse, Edward C. 1 Mansori-Amar, Sara 1 Martin-Velicia, Felix 1 Maslowska, Ewa 1 Nistor, Cristina 1 Noorithaya, Viraj 1 Núnez-Barriopedro, Estela 1 Palos-Sanchez, Pedro 1 Park, Sungho 1 Paulson, Courtney 1
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Published in...
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Transfer : Zeitschrift für Kommunikation und Markenmanagement 3 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing 1 Corporate communications : an international journal 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023 1 IIMB Management Review 1 Information systems research : ISR 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of consumer marketing 1 Journal of marketing analytics : JMA 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of marketing research : JMR 1 Journal of service management 1 Journal of strategic marketing 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Technological forecasting & social change : an international journal 1
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Source
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ECONIS (ZBW) 24
Showing 11 - 20 of 24
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Digitale Werbung in der Post-Cookie-Ära : Gezielte Kampagnenplanung entlang der Customer Journey
Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2024
Suchmaschinen -- Display-Werbung und Programmatic Advertising: Charakteristika,- Rolle von AdServern,- Kampagneneinstellungen Ziele …): Vorgehensweise, Erfolgsmessung, ausgewählte Suchmaschinen Display-Werbung und Programmatic Advertising: Charakteristika …
Persistent link: https://www.econbiz.de/10014505151
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Deconstructing the role of artificial intelligence in programmatic advertising : at the intersection of automation and transparency
Diwanji, Vaibhav Shwetangbhai; Lee, Jaejin; Cortese, Juliann - In: Journal of strategic marketing 32 (2024) 7, pp. 947-964
Persistent link: https://www.econbiz.de/10015543191
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The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela; Cuesta-Valiño, Pedro; … - In: Corporate communications : an international journal 28 (2023) 2, pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
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Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.; Yalcin, Taylan; Nistor, Cristina; … - In: Journal of consumer marketing 40 (2023) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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Algorithms : the new leaders of the advertising market
Dostál, Michal; Lamr, Marián - In: Achieving Business Competitiveness in a Digital …, (pp. 121-149). 2022
Persistent link: https://www.econbiz.de/10013343568
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira; Abou Nabout, Nadia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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Programmatic advertising : forewarning and avoiding hype-cycle failure
White, Gareth R. T.; Samuel, Anthony - In: Technological forecasting & social change : an … 144 (2019), pp. 157-168
Persistent link: https://www.econbiz.de/10012133911
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A study of the effects of programmatic advertising on users' concerns about privacy overtime
Palos-Sanchez, Pedro; Saura, José Ramón; … - In: Journal of business research : JBR 96 (2019), pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
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