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Search: subject:"Programmatic Advertising"
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Advertising
14
Werbung
14
Online-Marketing
11
Advertising effects
10
Internet marketing
10
Werbewirkung
10
Programmatic advertising
8
Consumer behaviour
7
Konsumentenverhalten
7
Data protection
5
Datenschutz
5
Programmatic Advertising
5
programmatic advertising
4
Digital marketing
2
Experiment
2
Feldforschung
2
Field research
2
Internet
2
Privacy
2
field experiment
2
real-time bidding
2
Ad Auctions
1
Ad clicks
1
Ad relevance
1
Ad space
1
Adblockers
1
Advertising Effectiveness
1
Advertising Personalization
1
Advertising factors
1
Advertising industry
1
Anreiz
1
App publisher
1
Artificial intelligence
1
Auction theory
1
Auktionstheorie
1
Bannerwerbung
1
Concept Map
1
Consumer Attention
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Content Marketing
1
Cookies
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English
14
German
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Abou Nabout, Nadia
1
Belo, Rodrigo
1
Christopher, Ranjit M.
1
Ciuchita, Robert
1
Clement, Michel
1
Cooper, Dylan A.
1
Cuesta-Valiño, Pedro
1
Dostál, Michal
1
Frank, Roland
1
Franks, Judy U.
1
Frick, Thomas W.
1
Frick, Thomas Walter
1
Guetz, Bernhard
1
Gummerus, Johanna Katariina
1
Han, Sang Pil
1
Holmlund, Maria
1
James, Gareth M.
1
Kim, Min-Kyu
1
Lamr, Marián
1
Linhart, Eva Larissa
1
Lobigs, Frank
1
Luo, Lan
1
Macrini, Matthew
1
Malthouse, Edward C.
1
Mansori-Amar, Sara
1
Martin-Velicia, Felix
1
Maslowska, Ewa
1
Nistor, Cristina
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Núnez-Barriopedro, Estela
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Palos-Sanchez, Pedro
1
Park, Sungho
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Paulson, Courtney
1
Pehlivan, Ekin
1
Samuel, Anthony
1
Saura, José Ramón
1
Schmid, Karin
1
Schrader, Matthias
1
Schwarz-Musch, Alexander
1
Shehu, Edlira
1
Tauchhammer, Alexander
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Corporate communications : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing research : JMR
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
17
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11
The risk of
programmatic
advertising
: effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
12
Programmatic
advertising
: forewarning and avoiding hype-cycle failure
White, Gareth R. T.
;
Samuel, Anthony
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10012133911
Saved in:
13
A study of the effects of
programmatic
advertising
on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
14
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
15
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
Saved in:
16
Erfolgsfaktoren für den Einsatz von Programmatic Creation
Frank, Roland
;
Schmid, Karin
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
15
(
2018
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10015185985
Saved in:
17
"Das digitale Werbesystem ist kaputt" : Interview mit Matthias Schrader, MItbegründer und Großaktionär der SinnerSchrader AG, eine der größten Digitalagenturen Deutschlands
Schrader, Matthias
(
interviewee
);
Lobigs, Frank
(
interviewer
)
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
12
(
2016
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10011641756
Saved in:
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