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Search: subject:"Programmatic Advertising"
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Advertising
17
Werbung
17
Online-Marketing
14
Werbewirkung
14
Advertising effects
12
Internet marketing
12
Programmatic advertising
10
Programmatic Advertising
9
Consumer behaviour
7
Konsumentenverhalten
7
Data protection
5
Datenschutz
5
programmatic advertising
5
Künstliche Intelligenz
3
Artificial intelligence
2
Digital marketing
2
Experiment
2
Feldforschung
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Field research
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Internet
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Mediaagenturen
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Mediaforschung
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Mediaplanung
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Native Advertising
2
Privacy
2
Search engine
2
Social Web
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Social web
2
Suchmaschine
2
Targeting
2
Werbemarkt
2
digital marketing
2
field experiment
2
real-time bidding
2
Ad Auctions
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Ad clicks
1
Ad relevance
1
Ad space
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Adblockers
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Advertising Effectiveness
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German
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Engel, Dirk
3
Abou Nabout, Nadia
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Bachem, Christian
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Belo, Rodrigo
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Christopher, Ranjit M.
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Ciuchita, Robert
1
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Martin-Velicia, Felix
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Nistor, Cristina
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Noorithaya, Viraj
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Núnez-Barriopedro, Estela
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Corporate communications : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
IIMB Management Review
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of strategic marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
24
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21
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
22
Erfolgsfaktoren für den Einsatz von Programmatic Creation
Frank, Roland
;
Schmid, Karin
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
15
(
2018
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10015185985
Saved in:
23
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
Saved in:
24
"Das digitale Werbesystem ist kaputt" : Interview mit Matthias Schrader, MItbegründer und Großaktionär der SinnerSchrader AG, eine der größten Digitalagenturen Deutschlands
Schrader, Matthias
(
interviewee
);
Lobigs, Frank
(
interviewer
)
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
12
(
2016
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10011641756
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