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  • Search: subject:"Programmatic Advertising"
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Year of publication
Subject
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Advertising 17 Werbung 17 Online-Marketing 14 Werbewirkung 14 Advertising effects 12 Internet marketing 12 Programmatic advertising 10 Programmatic Advertising 9 Consumer behaviour 7 Konsumentenverhalten 7 Data protection 5 Datenschutz 5 programmatic advertising 5 Künstliche Intelligenz 3 Artificial intelligence 2 Digital marketing 2 Experiment 2 Feldforschung 2 Field research 2 Internet 2 Mediaagenturen 2 Mediaforschung 2 Mediaplanung 2 Native Advertising 2 Privacy 2 Search engine 2 Social Web 2 Social web 2 Suchmaschine 2 Targeting 2 Werbemarkt 2 digital marketing 2 field experiment 2 real-time bidding 2 Ad Auctions 1 Ad clicks 1 Ad relevance 1 Ad space 1 Adblockers 1 Advertising Effectiveness 1
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Online availability
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Undetermined 13 Free 6 CC license 1
Type of publication
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Article 21 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 19 Aufsatz in Zeitschrift 19 Interview 3 Aufsatz im Buch 2 Book section 2 Conference paper 1 Graue Literatur 1 Hochschulschrift 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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English 17 German 7
Author
All
Engel, Dirk 3 Abou Nabout, Nadia 1 Bachem, Christian 1 Belo, Rodrigo 1 Christopher, Ranjit M. 1 Ciuchita, Robert 1 Clement, Michel 1 Cooper, Dylan A. 1 Cortese, Juliann 1 Cuesta-Valiño, Pedro 1 Diaz Ruiz, Carlos 1 Diwanji, Vaibhav Shwetangbhai 1 Dostál, Michal 1 Frank, Roland 1 Franks, Judy U. 1 Frick, Thomas W. 1 Frick, Thomas Walter 1 Guetz, Bernhard 1 Gummerus, Johanna Katariina 1 Han, Sang Pil 1 Holmlund, Maria 1 James, Gareth M. 1 Kim, Min-Kyu 1 Lampe, Frank 1 Lamr, Marián 1 Lee, Jaejin 1 Linhart, Eva Larissa 1 Lobigs, Frank 1 Luo, Lan 1 Macrini, Matthew 1 Malthouse, Edward C. 1 Mansori-Amar, Sara 1 Martin-Velicia, Felix 1 Maslowska, Ewa 1 Nistor, Cristina 1 Noorithaya, Viraj 1 Núnez-Barriopedro, Estela 1 Palos-Sanchez, Pedro 1 Park, Sungho 1 Paulson, Courtney 1
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Published in...
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Transfer : Zeitschrift für Kommunikation und Markenmanagement 3 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing 1 Corporate communications : an international journal 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023 1 IIMB Management Review 1 Information systems research : ISR 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of consumer marketing 1 Journal of marketing analytics : JMA 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of marketing research : JMR 1 Journal of service management 1 Journal of strategic marketing 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Technological forecasting & social change : an international journal 1
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Source
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ECONIS (ZBW) 24
Showing 1 - 10 of 24
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Targeting audience personas with programmatic geographic segments using unsupervised methods
Noorithaya, Viraj - In: IIMB Management Review 37 (2025) 1, pp. 2-14
The digital advertising industry, where clients advertise to existing and potential customers through digital channels, is going through a rapid transformation. This is necessitated by evolving privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act...
Persistent link: https://www.econbiz.de/10015444172
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Disinformation and fake news as externalities of digital advertising : a close reading of sociotechnical imaginaries in programmatic advertising
Diaz Ruiz, Carlos - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 9/10, pp. 807-829
Persistent link: https://www.econbiz.de/10015526645
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Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 925-943
Persistent link: https://www.econbiz.de/10015138150
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.; Belo, Rodrigo; Telang, Rahul - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
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Online-Marketing-Management : Grundlagen und aktuelles Know-how für Studium und Beruf
Lampe, Frank - 2025
Dieses Buch ist ein umfassender Leitfaden für das Management von Online-Marketing-Aktivitäten, um Unternehmen erfolgreich in der digitalen Welt zu positionieren. Es richtet sich an Praktiker und Studierende, die sowohl Grundlagen als auch fortgeschrittene Taktiken des Online-Marketings...
Persistent link: https://www.econbiz.de/10015440811
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Mediaplanung 2025 : Disruptionen, Daten und Dynamiken eines sich wandelnden Marktes
Engel, Dirk - In: Transfer : Zeitschrift für Kommunikation und … 71 (2025) 2, pp. 22-25
Persistent link: https://www.econbiz.de/10015423090
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Online-Werbung zwischen Versprechen und Realität : Chancen und Probleme in der digitalen Mediaplanung
Bachem, Christian (interviewee); Engel, Dirk (interviewer) - In: Transfer : Zeitschrift für Kommunikation und … 71 (2025) 2, pp. 26-31
Persistent link: https://www.econbiz.de/10015423096
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Wie sich Mediaagenturen im Spannungsfeld von Markt, Technologie und Kundenbedürfnissen behaupten
Vollbehr, Martina (interviewee); Engel, Dirk (interviewer) - In: Transfer : Zeitschrift für Kommunikation und … 71 (2025) 2, pp. 47-51
Persistent link: https://www.econbiz.de/10015423221
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A micro economic analysis of the Romanian online advertising market : toward more fair value sharing?
Ungureanu, Andrei - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 169-188). 2024
Persistent link: https://www.econbiz.de/10015064592
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