Dakoumi Hamrouni, Amel; Touzi, Maha - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 304-323
ideal store by using the projective technique of collage. In particular, it discusses the role of the factor of atmosphere … distraction. Research limitations/implications – The projective technique of collage made it possible to go further than a …
