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  • Search: subject:"Projective techniques"
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Year of publication
Subject
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projective techniques 4 animal spirits 3 managers 3 options 3 performance 3 Creative accounting 2 Management Research 2 Projective Techniques 2 ASSOCIATIONS 1 Accounting 1 Accounting policy 1 BRAND 1 BRANDING 1 Bilanzpolitik 1 Brand image 1 Brand management 1 Corporate reputation 1 Creativity 1 Firmenimage 1 IMAGE 1 Internet shopping 1 Kreativität 1 Markenführung 1 Markenimage 1 Market research 1 Marktforschung 1 PROJECTIVE TECHNIQUES 1 Pakistan 1 Pakistan Tehreek-i-Insaf 1 Policy evaluation 1 Projective techniques: E-business 1 Qualitative Methode 1 Qualitative method 1 RESEARCH 1 Rechnungswesen 1 SMEs 1 Stakeholder 1 TEST 1 abandoned cart syndrome 1 corporate political brand image 1
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Online availability
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Free 9
Type of publication
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Article 5 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1 Thesis 1
Language
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Undetermined 6 English 3
Author
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Balaciu, Diana Elisabeta 3 Bogdan, Victoria 3 Popa, Adela-Laura 3 Bond, Derek 2 Feleaga, Liliana 2 Ramsey, Elaine 2 Boddy, Clive R. 1 Boddy, Mr Clive 1 Bond, Mr Derek 1 Feleagă, Liliana 1 Khan, Dawood 1 Moore, Simon Scott 1 Pich, Christopher 1 Ramsey, Dr Elaine 1 Spry, Louise 1 СКНАРЕВ ДМИТРИЙ СЕРГЕЕВИЧ. 1 ЧЕРЕДНЯКОВА АННА БОРИСОВНА. 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Department of Business and Enterprise, Ulster Business School 1
Published in...
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MPRA Paper 2 Accounting, Finance and Economics Research Group Working Papers 1 International journal of market research 1 Journal of Accounting and Management Information Systems 1 Journal of Accounting and Management Information Systems (JAMIS) 1 Journal of accounting & management information systems : JAMIS 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1
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Source
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RePEc 5 ECONIS (ZBW) 2 BASE 1 EconStor 1
Showing 1 - 9 of 9
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The effective nature of projective techniques in political brand image research
Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
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"Colorful" Approach Regarding Creative Accounting. An Introspective Study Based On the Association Technique
Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleaga, Liliana - In: Journal of Accounting and Management Information … 13 (2014) 4, pp. 643-664
projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …
Persistent link: https://www.econbiz.de/10015196130
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“Colorful” Approach Regarding Creative Accounting. An Introspective Study Based On the Association Technique
Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleaga, Liliana - In: Journal of Accounting and Management Information Systems 13 (2014) 4, pp. 643-664
projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …
Persistent link: https://www.econbiz.de/10011103278
Saved in:
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"Colorful" approach regarding creative accounting : an introspective study based on the association technique
Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleagă, … - In: Journal of accounting & management information systems … 13 (2014) 4, pp. 643-664
projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …
Persistent link: https://www.econbiz.de/10011310007
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РОЛЬ ПРОЕКТИВНЫХ МЕТОДОВ ДЛЯ УТОЧНЕНИЯ ИМИДЖЕВЫХ ХАРАКТЕРИСТИК ТОРГОВОЙ МАРКИ В БРЕНДИНГЕ
СКНАРЕВ ДМИТРИЙ СЕРГЕЕВИЧ.; … - In: Вестник Южно-Уральского … 7 (2013) 3, pp. 188-190
Рассмотрена специфика и роль проективных методов в брендинговой политике компании. Освещены вопросы качества применения проективных методов для уточнения...
Persistent link: https://www.econbiz.de/10011237569
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Projective techniques: Are they a victim of clashing paradigms?
Bond, Derek; Ramsey, Elaine; Boddy, Clive R. - Volkswirtschaftliche Fakultät, … - 2011
This paper reviews the concept and historical development of projective techniques. It considers why, given the … marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins … with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have …
Persistent link: https://www.econbiz.de/10009294689
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Projective Techniques Are they a Victim of Clashing Paradigms
Boddy, Mr Clive; Bond, Mr Derek; Ramsey, Dr Elaine - Department of Business and Enterprise, Ulster Business … - 2010
marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins … with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have …, projective techniques offer a possible alternative to traditional mixed methods. …
Persistent link: https://www.econbiz.de/10010704617
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Evaluating Public Policy Formation and Support Mechanisms for Technological Innovation
Ramsey, Elaine; Bond, Derek - Volkswirtschaftliche Fakultät, … - 2006
the policy. In this paper the usefulness of projective techniques as a tool for policy evaluation is investigated …. Projective techniques are widely used in psychology and consumer studies but their usefulness in policy evaluation has still to … to produce conclusive evidence. To overcome this limitation two projective techniques- word association and completion …
Persistent link: https://www.econbiz.de/10005790448
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Perceived performance risk and its influence on Abandoned Cart Syndrome (ACS) - An exploratory study
Moore, Simon Scott - 2004
direct techniques, namely projective techniques in the form of a third-person vignette, a structured tick-box questionnaire …
Persistent link: https://www.econbiz.de/10009438088
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