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  • Search: subject:"Projective techniques"
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Year of publication
Subject
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Projective techniques 16 projective techniques 15 Consumer behaviour 14 Konsumentenverhalten 13 Market research 10 Marktforschung 9 Qualitative Methode 7 Qualitative method 7 Brand image 5 Brand management 5 Markenführung 5 Markenimage 4 Befragung 3 Brand 3 Corporate reputation 3 Firmenimage 3 Interview 3 Markenartikel 3 Scientific method 3 Wissenschaftliche Methode 3 animal spirits 3 managers 3 options 3 performance 3 Advertising 2 Album on line 2 Aspiring consumers 2 Creative accounting 2 Cultural inventory 2 Depth interviews 2 Economic Man 2 Emerging markets 2 Ernst Dichter 2 Experiment 2 Focus groups 2 George Katona 2 Global corporate reputation 2 Holiday behaviour 2 INDSCAL method 2 Management Research 2
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Online availability
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Undetermined 24 Free 9
Type of publication
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Article 35 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 21 Aufsatz in Zeitschrift 21 research-article 8 Article 1 Conference paper 1 Konferenzbeitrag 1 Thesis 1
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Language
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English 31 Undetermined 9
Author
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Pich, Christopher 4 Balaciu, Diana Elisabeta 3 Bogdan, Victoria 3 Bond, Derek 3 Popa, Adela-Laura 3 Ramsey, Elaine 3 Spry, Louise 3 Assaf, Cynthia 2 Aung, May 2 Bischof, Nicole 2 Comi, Alice 2 Feleaga, Liliana 2 Fullerton, Ron 2 Mercado-González, Julieta 2 Reyes-Mercado, Pável 2 Richards, Barry 2 Rohani, Khalil 2 Valette-Florence, Pierre 2 Youness, Chebli 2 Aitchison, John 1 Al Zien, Abdulaziz 1 BESSON, Madeleine 1 Behnke, Carl 1 Boddy, Clive R. 1 Boddy, Mr Clive 1 Bond, Mr Derek 1 Chawla, Deepak 1 Cuadrado, Manuel 1 Cui, Charles Chi 1 Dean, Dianne 1 Dávila-Ruiz, Diana 1 Eppler, Martin J. 1 Feleagă, Liliana 1 Fry, Brooke 1 Gorton, Matthew 1 Guja Armannsdottir 1 Gutiérrez-Marines, Carlos 1 Hai Chung Pham 1 Hemetsberger, Andrea 1 Hogg, Margaret K. 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Department of Business and Enterprise, Ulster Business School 1 HEC Paris (École des Hautes Études Commerciales) 1
Published in...
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Qualitative Market Research: An International Journal 4 International journal of market research 3 International journal of market research : JMRS ; the journal of the Market Research Society 2 MPRA Paper 2 Qualitative market research : an international journal 2 Accounting, Finance and Economics Research Group Working Papers 1 Education, Business and Society: Contemporary Middle Eastern Issues 1 International Review of Applied Economics 1 International journal of Indian culture and business management : IJICBM 1 International journal of business competition and growth : IJBCG 1 International journal of technology marketing : IJTMkt 1 Journal of Accounting and Management Information Systems 1 Journal of Accounting and Management Information Systems (JAMIS) 1 Journal of Consumer Marketing 1 Journal of Historical Research in Marketing 1 Journal of accounting & management information systems : JAMIS 1 Journal of business research : JBR 1 Journal of historical research in marketing 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of marketing management : MM 1 Journal of poverty : innovations on social, political & economic inequalities 1 Les Cahiers de Recherche 1 Market : review for marketing theory and practice 1 Polish Journal of Management Studies 1 Qualitative Research in Organizations and Management: An International Journal 1 Qualitative research in organizations and management : an international journal 1 Quality & Quantity: International Journal of Methodology 1 The journal of consumer marketing 1 Tourism Management Perspectives 1 Tourism management : research, policies, practice 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1
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Source
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ECONIS (ZBW) 21 RePEc 9 Other ZBW resources 8 BASE 1 EconStor 1
Showing 11 - 20 of 40
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"Colorful" Approach Regarding Creative Accounting. An Introspective Study Based On the Association Technique
Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleaga, Liliana - In: Journal of Accounting and Management Information … 13 (2014) 4, pp. 643-664
projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …
Persistent link: https://www.econbiz.de/10015196130
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“Colorful” Approach Regarding Creative Accounting. An Introspective Study Based On the Association Technique
Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleaga, Liliana - In: Journal of Accounting and Management Information Systems 13 (2014) 4, pp. 643-664
projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …
Persistent link: https://www.econbiz.de/10011103278
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From caterpillar to butterfly : experiencing spirituality via body transformation
Hemetsberger, Andrea; Kreuzer, Maria; Klien, Melanie - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 540-564
Persistent link: https://www.econbiz.de/10012178405
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РОЛЬ ПРОЕКТИВНЫХ МЕТОДОВ ДЛЯ УТОЧНЕНИЯ ИМИДЖЕВЫХ ХАРАКТЕРИСТИК ТОРГОВОЙ МАРКИ В БРЕНДИНГЕ
СКНАРЕВ ДМИТРИЙ СЕРГЕЕВИЧ.; … - In: Вестник Южно-Уральского … 7 (2013) 3, pp. 188-190
Рассмотрена специфика и роль проективных методов в брендинговой политике компании. Освещены вопросы качества применения проективных методов для уточнения...
Persistent link: https://www.econbiz.de/10011237569
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Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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Mind-reading a friend : a better way to ask the polling question?
Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Projective technique reveals unconscious attitudes about poverty in Canada
Mitchell, Terry; Loomis, Colleen; Polillo, Alexia; Fry, … - In: Journal of poverty : innovations on social, political & … 22 (2018) 4/6, pp. 500-517
Persistent link: https://www.econbiz.de/10012130487
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Projective techniques: Are they a victim of clashing paradigms?
Bond, Derek; Ramsey, Elaine; Boddy, Clive R. - Volkswirtschaftliche Fakultät, … - 2011
This paper reviews the concept and historical development of projective techniques. It considers why, given the … marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins … with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have …
Persistent link: https://www.econbiz.de/10009294689
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Projective Techniques Are they a Victim of Clashing Paradigms
Boddy, Mr Clive; Bond, Mr Derek; Ramsey, Dr Elaine - Department of Business and Enterprise, Ulster Business … - 2010
marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins … with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have …, projective techniques offer a possible alternative to traditional mixed methods. …
Persistent link: https://www.econbiz.de/10010704617
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