Search Results - subject:"Projective techniques"

Changing lifestyles in the age of fear : projective analysis of social insecurity and consumption patterns

Reyes-Mercado, Pável; Mercado-González, Julieta; … - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 72-90

Persistent link: https://www.econbiz.de/10011662966

The Western brands in the minds of Vietnamese consumers

Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375

Persistent link: https://www.econbiz.de/10011480675

The beginnings of motivation research, 1934-1954 : a prequel to Fullerton 2013

Fullerton, Ron - In: Journal of historical research in marketing 7 (2015) 4, pp. 509-523

Persistent link: https://www.econbiz.de/10011448287

Analyzing music services positioning through qualitative research

Cuadrado, Manuel; Montoro Pons, Juan de Dios; Miquel, … - In: Market : review for marketing theory and practice 27 (2015) 2, pp. 251-263

Persistent link: https://www.econbiz.de/10011608922

Corporate citizenship and its impact upon consumer moralisation, decision-making and choice

McEachern, Morven G. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 430-452

Persistent link: https://www.econbiz.de/10010512560

The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013

Fullerton, Ron - In: Journal of Historical Research in Marketing 7 (2015) 4, pp. 509-523

Purpose – This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth psychology”. This has been followed up by Fullerton (2013). Design/methodology/approach – Standard historical...

Persistent link: https://www.econbiz.de/10014873590

Qualitative projective techniques in political brand image research from the perspective of young adults

Pich, Christopher; Dean, Dianne - In: Qualitative Market Research: An International Journal 18 (2015) 1, pp. 115-144

Purpose – This paper aimed to focus on political marketing and utilised a number of projective techniques to explore … that can be used to analyse and interpret findings generated from qualitative projective techniques. Design …/methodology/approach – This paper opted for an exploratory study using focus group discussions, combined with qualitative projective techniques …

Persistent link: https://www.econbiz.de/10014987783

The Western brands in the minds of Vietnamese consumers

Linda L. Price, Prof. Rajiv Vaidyanathan, Dr; Pham, Hai … - In: Journal of Consumer Marketing 32 (2015) 5, pp. 367-375

Purpose – This paper aims to explore the complexity and dynamics in the process of negotiation and re-negotiation of brand associations within a Vietnamese cultural context, focusing on the identity construction created through local consumption preferences. t It explores how Western brands...

Persistent link: https://www.econbiz.de/10014850343

One step closer to the field : visual methods in marketing and consumer research

Rohani, Laila Shin; Aung, May; Rohani, Khalil - In: Qualitative market research : an international journal 17 (2014) 4, pp. 300-318

Persistent link: https://www.econbiz.de/10010430685

Beyond projection : using collaborative visualization to conduct qualitative interviews

Comi, Alice; Bischof, Nicole; Eppler, Martin J. - In: Qualitative research in organizations and management : … 9 (2014) 2, pp. 110-133

Persistent link: https://www.econbiz.de/10010387819