Search Results - subject:"Prominence"

Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation

Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194

Persistent link: https://www.econbiz.de/10015173338

The value-relevance of gains on bargain purchase : do actions speak louder than words?

Badenhorst, Wessel M. - In: China Accounting and Finance Review 27 (2025) 1, pp. 72-103

associated with differences in the value-relevance of gains on bargain purchase with high disclosure prominence. Design … mandatory earnings reconciliation provides high disclosure prominence for gains on bargain purchase. Findings - Given high … disclosure prominence, disclosure quality is not associated with differences in the pricing of gains on bargain purchase. Instead …

Persistent link: https://www.econbiz.de/10015198283

Vertical product differentiation, prominence, and costly search

Rozzi, Roberto; Schmitt, Stefanie Y. - 2024

In many markets, firms offering low-quality goods are more prominent than firms offering high-quality goods. Then, consumers are perfectly informed about the good of the prominent low-quality firm but incur search costs to bring the high-quality good of a competitor to mind. We analyze under...

Persistent link: https://www.econbiz.de/10014470183

Vertical product differentiation, prominence, and costly search

Rozzi, Roberto; Schmitt, Stefanie Y. - 2024

Persistent link: https://www.econbiz.de/10014467690

Prominent or subtle : the impact of brand prominence on social media advertisement engagement

Xiao, Tingwen; Wei, Haiying; Chen, Siyun - In: Journal of retailing and consumer services 80 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015114734

Involvement of multiple generations in management and internationalization of family firms in Spain : the moderating effect of SEW dimensions

Blanzo-Mazagatos, Virginia; Delgado-García, Juan Bautista - In: Journal of family business management : JFBM 14 (2024) 1, pp. 153-170

Persistent link: https://www.econbiz.de/10014524946

One more piece of the family firm debt puzzle : the influence of socioemotional wealth dimensions

Blanco-Mazagatos, Virginia; Romero-Merino, M. Elena; … - In: Small business economics : an international journal 63 (2024) 2, pp. 831-849

Persistent link: https://www.econbiz.de/10014633727

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744

Product-independent or product-dependent : the impact of virtual influencers' primed identity on purchase intention

Wang, Xueying; Zhang, Yuexian - In: Journal of retailing and consumer services 84 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015441313

Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences

Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978

Persistent link: https://www.econbiz.de/10013465133