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  • Search: subject:"Promoción de eventos"
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Deporte de motor 1 Event promotion 1 Gestión de eventos locales 1 Local event management 1 Motor sports 1 Promoción de eventos 1
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Barajas, Angel 1 Coates, Dennis 1 Sanchez-Fernandez, Patricio 1
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European Research on Management and Business Economics (ERMBE) 1
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EconStor 1
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Beyond retrospective assessment. Sport event economic impact studies as a management tool for informing event organization
Barajas, Angel; Coates, Dennis; Sanchez-Fernandez, Patricio - In: European Research on Management and Business Economics … 22 (2016) 3, pp. 124-130
Sport event promoters aim to organize them to get the best return on their investment. The purpose of this study is to learn better how to manage the event to maximize the benefit to the host area. Most studies on economic impact of sporting events focus on mega events or look for an impact in...
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