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Search: subject:"Promocode"
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Consumer behaviour
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Advertising
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Advertising effects
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Construal level theory
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Emoji
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Emotional intensity
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Erwartungsbildung
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Expectation formation
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Internet marketing
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Mobile Anwendung
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Online-Handel
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Promocode
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Temporal distance
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Werbewirkung
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Werbung
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hedonic outcome expectation
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mobile commerce
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promocode
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promotional discount
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self-efficacy
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utilitarian outcome expectation
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Ali Shafiq
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International journal of electronic marketing and retailing : IJEMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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subject:"protocole"
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Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
2
Promocode
: an examination of the outcome expectations in shopping apps
Ho, Ree Chan
;
Ali Shafiq
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10012509412
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