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  • Search: subject:"Promocode"
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Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Advertising 1 Advertising effects 1 Construal level theory 1 Emoji 1 Emotional intensity 1 Erwartungsbildung 1 Expectation formation 1 Internet marketing 1 Mobile Anwendung 1 Mobile Business 1 Mobile application 1 Mobile business 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Promocode 1 Social Web 1 Social media marketing 1 Social web 1 Temporal distance 1 Temporal orientation 1 Werbewirkung 1 Werbung 1 hedonic outcome expectation 1 mobile commerce 1 promocode 1 promotional discount 1 self-efficacy 1 shopping app 1 utilitarian outcome expectation 1
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Undetermined 2
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Article 2
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Ali Shafiq 1 Ho, Ree Chan 1 Huang, Xiao 1 Kader, Mohammad Shahidul 1 Kim, Seeun 1
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International journal of electronic marketing and retailing : IJEMR 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Did you mean: subject:"protocole" (140 results)
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Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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Cover Image
Promocode : an examination of the outcome expectations in shopping apps
Ho, Ree Chan; Ali Shafiq - In: International journal of electronic marketing and … 12 (2021) 2, pp. 111-132
Persistent link: https://www.econbiz.de/10012509412
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