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  • Search: subject:"Promotion Strategy"
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Year of publication
Subject
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promotion strategy 6 Preismanagement 2 Pricing strategy 2 cross-price elasticities 2 export promotion strategy 2 multivariate time-series techniques 2 retailing 2 APPEAL OF THE MARKET 1 Brand 1 Brand management 1 Decision support model 1 Developing countries 1 Digital platform 1 Digitale Plattform 1 Einzelhandel 1 Empirical generalizations 1 Export earnings 1 Export taxes 1 Exporters 1 Exports 1 Extruders 1 Extrusion 1 Game theory 1 IT industry 1 Import restrictions 1 Import tariffs 1 Live-streaming selling 1 Manufacturing sector 1 Markenartikel 1 Markenführung 1 Market basket analysis 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Network economics 1 Netzwerkökonomik 1 Online retailing 1 Online-Handel 1 PROMOTION STRATEGY 1 Platform competition 1
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Online availability
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Free 12 CC license 1
Type of publication
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Article 6 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Thesis 2 Working Paper 1
Language
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English 7 Undetermined 4 Romanian 1
Author
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POEL, D. VAN DEN 2 VINDEVOGEL, B. 2 WETS, G. 2 CAPATINA, Alexandru 1 CRISTEA, Dragos 1 Catoiu, Iacob 1 Gao, Jing 1 Kannan, P.K. 1 Kordos, Marcel 1 Kühn, Marié-Luce 1 MATEI, Daniela 1 MIHAI, Alexandru Lucian 1 Pantazi, Sanda 1 Qian, Yong 1 Quang Linh Huynh 1 Tokarick, Stephen 1 Yu, Jing 1 Zhang, Jie 1 Zhou, Chi 1 ВАСИЛЬЕВНА, ЛАВНИКОВА ЮЛИЯ 1 ИВАНОВНА, ЗЕЛЕНСКАЯ НИНА 1
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 2 International Monetary Fund (IMF) 1
Published in...
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 2 CrossCultural Management Journal 1 IMF Working Papers 1 Institute of Economic Research Working Papers 1 Journal of retailing and consumer services 1 Marketing i menedžment innovacij : m&mi 1 Revista de Marketing Online (Journal of Online Marketing) 1 Risk in Contemporary Economy 1 Вестник Омского университета. Серия «Экономика» 1
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Source
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RePEc 7 BASE 2 ECONIS (ZBW) 2 EconStor 1
Showing 1 - 10 of 12
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Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
Zhou, Chi; Yu, Jing; Qian, Yong - In: Journal of retailing and consumer services 80 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015114742
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Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
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USA trade policy agenda perspectives in international trade
Kordos, Marcel - 2017
promotion strategy, the impact of trade on the US economy and international trade development as well as President's Obama …
Persistent link: https://www.econbiz.de/10012232537
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ОЦЕНКА ПРИВЛЕКАТЕЛЬНОСТИ РЫНКА КАЗАХСТАНА ДЛЯ СТРАТЕГИИ ПРОДВИЖЕНИЯ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ ОМГУ ИМ. Ф.М. ДОСТОЕВСКОГО
ИВАНОВНА, ЗЕЛЕНСКАЯ НИНА; … - In: Вестник Омского университета. … (2013) 3, pp. 108-111
Анализ рынка 5 регионов Казахстана является важным условием для разработки стратегии продвижения образовательных услуг Омского государственного университета...
Persistent link: https://www.econbiz.de/10011232751
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Sport Promotion Strategies
MIHAI, Alexandru Lucian - In: CrossCultural Management Journal (2013) 29, pp. 210-215
In sport marketing, the word promotion covers a range of interrelated activities. All of these activities are designed to attract attention, stimulate the interest and awareness of consumers, and of course, encourage them to purchase a sport product. Promotion is about communicating with and...
Persistent link: https://www.econbiz.de/10010700673
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ESSAYS ON MARKETING MODEL APPLICATIONS FOR ONLINE AND OFFLINE COMMUNITIES
Gao, Jing - 2011
Social interactions in a community influence perceptions and values of members of the community. Recently Web 2.0 technologies have stimulated rapid growth of online communities, where communications between participants are made much easier. It is important to study how participants' behaviors...
Persistent link: https://www.econbiz.de/10009450649
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Opportunities Provided by the Design of a Website Focused on the Promotion of Collaborative Projects Within European IT Industry
CAPATINA, Alexandru; CRISTEA, Dragos; MATEI, Daniela - In: Risk in Contemporary Economy (2011), pp. 138-143
Our paper emphasizes the opportunities provided both for the academic research and business partnerships by the design of a website which promotes the collaborative projects within European IT industry. From the academic perspective, the companies registered in the website database will...
Persistent link: https://www.econbiz.de/10010743138
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Exporters' information requirements : the role of competitive intelligence in the export promotion of extruders / Marié-Luce Kühn
Kühn, Marié-Luce - 2010
barriers and high marketconcentration. Therefore, in terms of an export-promotion strategy for TPOs, an offensive …
Persistent link: https://www.econbiz.de/10009456068
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Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5
Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...
Persistent link: https://www.econbiz.de/10005812898
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Does Import Protection Discourage Exports?
Tokarick, Stephen - International Monetary Fund (IMF) - 2006
This paper points out that while many developing countries seek to increase their export earnings, they have not embraced fully the notion that their own pattern of import protection hurts their export performance. The paper quantifies the extent to which import protection acts as a tax on a...
Persistent link: https://www.econbiz.de/10005599612
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