EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Promotion Strategy"
Narrow search

Narrow search

Year of publication
Subject
All
promotion strategy 14 Consumer behaviour 7 Konsumentenverhalten 7 Promotion strategy 7 Preismanagement 6 Pricing strategy 6 Sales promotion 6 Verkaufsförderung 6 Marketing management 5 Marketingmanagement 5 Strategic management 4 Strategisches Management 4 promotion mix 3 sport marketing 3 sport promotion 3 Beziehungsmarketing 2 China 2 E-commerce 2 Einzelhandel 2 Electronic Commerce 2 Experiment 2 Game theory 2 Hotel industry 2 Hotellerie 2 International promotion strategy 2 Internet marketing 2 Online retailing 2 Online-Handel 2 Online-Marketing 2 Performance 2 Promotion Strategy 2 Relationship marketing 2 Retail trade 2 Standardisierung 2 Standardization 2 Theorie 2 Theory 2 Willingness to pay 2 Zahlungsbereitschaftsanalyse 2 cross-price elasticities 2
more ... less ...
Online availability
All
Undetermined 19 Free 12 CC license 1
Type of publication
All
Article 32 Book / Working Paper 6
Type of publication (narrower categories)
All
Article in journal 18 Aufsatz in Zeitschrift 18 Thesis 2 Working Paper 1 research-article 1 review-article 1
Language
All
English 25 Undetermined 12 Romanian 1
Author
All
MIHAI, Alexandru Lucian 3 POEL, D. VAN DEN 2 VINDEVOGEL, B. 2 WETS, G. 2 Ahn, Tae-hong 1 Al-Sharif, Bader Mustafa 1 Al-Slehat, Zaher Abdel Fattah 1 Azar, Goudarz 1 Batsakis, Georgios 1 Bronnenberg, Bart J. 1 CAPATINA, Alexandru 1 CRISTEA, Dragos 1 Cai, Gangwei 1 Catoiu, Iacob 1 Chang, Yi-Lin 1 Chen, Falin 1 Cheng, T. C. E. 1 Chi-Chuan, Wang 1 Ekinci, Yeliz 1 Fatemi, Mehdi 1 Ganesh, K. 1 Gao, Jing 1 Gao, Weijun 1 Grisolía, José M. 1 Grossberg, Kenneth Alan 1 Gruescu, Ramona 1 Güran, Aysun 1 Heiets, Iryna 1 Hsiao, Hsin-I 1 Hsu, Min Chih 1 Hultman, Magnus 1 Jiang, Xinhong 1 Kannan, P.K. 1 Koo, Bon-ki 1 Kordos, Marcel 1 Kumble, Sushma 1 Kühn, Marié-Luce 1 Lane, Tom D. T. 1 Lee, Jennifer J. 1 Lee, Timothy J. 1
more ... less ...
Institution
All
Faculteit Economie en Bedrijfskunde, Universiteit Gent 2 International Monetary Fund (IMF) 1
Published in...
All
SEA - Practical Application of Science 3 Journal of business research : JBR 2 Journal of retailing and consumer services 2 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 2 Annals of marketing-mba 1 Annals of the University of Petrosani, Economics 1 CrossCultural Management Journal 1 IMF Working Papers 1 Industrial Management & Data Systems 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Institute of Economic Research Working Papers 1 International journal of business performance management : IJBPM 1 International journal of economics and finance 1 International journal of hospitality management 1 International journal of market research 1 International transactions in operational research : a journal of the International Federation of Operational Research Societies 1 Iranian Economic Review 1 Journal of Asian finance, economics and business : JAFEB 1 Journal of food products marketing 1 Journal of promotion management : JPM 1 Marketing Science 1 Marketing i menedžment innovacij : m&mi 1 Renewable and Sustainable Energy Reviews 1 Research in world economy 1 Revista de Marketing Online (Journal of Online Marketing) 1 Risk in Contemporary Economy 1 Strategy & Leadership 1 Technological forecasting & social change : an international journal 1 Tourism analysis : an interdisciplinary tourism & hospitality journal 1 Tourism management : research, policies, practice 1 Вестник Омского университета. Серия «Экономика» 1
more ... less ...
Source
All
ECONIS (ZBW) 18 RePEc 15 BASE 2 Other ZBW resources 2 EconStor 1
Showing 1 - 10 of 38
Cover Image
Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
Zhou, Chi; Yu, Jing; Qian, Yong - In: Journal of retailing and consumer services 80 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015114742
Saved in:
Cover Image
Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
Saved in:
Cover Image
Newsvendor model with voucher sales : a distributionally robust approach
Zhong, Yuanguang; Jiang, Xinhong; Zhang, Xiong; Min, Jie; … - In: International transactions in operational research : a … 31 (2024) 4, pp. 2644-2671
Persistent link: https://www.econbiz.de/10014513276
Saved in:
Cover Image
On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms
Hultman, Magnus; Oghazi, Pejvak - In: Journal of business research : JBR 170 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014535221
Saved in:
Cover Image
Zero price effect on hotel demand : evidence from a discrete choice experiment
Zhang, Xian; Grisolía, José M.; Lane, Tom D. T. - In: Tourism management : research, policies, practice 96 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013556798
Saved in:
Cover Image
Development of a hybrid model to plan segment based optimal promotion strategy
Ekinci, Yeliz; Güran, Aysun - In: International journal of market research 65 (2023) 5, pp. 642-662
Persistent link: https://www.econbiz.de/10014368523
Saved in:
Cover Image
Analysis of software promotion strategies in product-service integrated supply chains
Li, Kai; Xia, Lulu; Zhao, Nenggui; Zhou, Tao - In: Industrial Management & Data Systems 124 (2023) 1, pp. 253-290
lower than that in Nash game irrespective of the promotion strategy in profit sharing context. When revenue sharing contract …
Persistent link: https://www.econbiz.de/10014826353
Saved in:
Cover Image
Designing online communication mix for machinery manufacturers
Spivakovskyy, Sergiy; Spivakovska, Tetiana; Zozulov, … - In: International journal of business performance … 23 (2022) 1/2, pp. 166-185
Persistent link: https://www.econbiz.de/10012798756
Saved in:
Cover Image
The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Cai, Gangwei; Xu, Lei; Gao, Weijun - In: International journal of hospitality management 94 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012495090
Saved in:
Cover Image
USA trade policy agenda perspectives in international trade
Kordos, Marcel - 2017
promotion strategy, the impact of trade on the US economy and international trade development as well as President's Obama …
Persistent link: https://www.econbiz.de/10012232537
Saved in:
  • 1
  • 2
  • 3
  • 4
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...