With the in-depth development of informatization, the role of new ventures and small and micro enterprises in economic growth has become increasingly prominent. However, rare literature systematically studies the impact of informatization on entrepreneurship. Based on the data from the 2011...

With the in-depth development of informatization, the role of new ventures and small and micro enterprises in economic growth has become increasingly prominent. However, rare literature systematically studies the impact of informatization on entrepreneurship. Based on the data from the 2011...

Promoting direct competing brands in the same page of a retailer store flyer has become a current managerial practice. This study questions the relevance of this practice by examining its negative effect on brand and promotion recall. It postulates the existence of an interference effect,...

La présence de plusieurs marques concurrentes au sein d’une même page d’un prospectus est une pratique courante. Cette étude s’interroge sur l’effet négatif de cette pratique sur le rappel de la marque et de l’offre promotionnelle en envisageant l’existence d’un processus...