Search Results - subject:"Promotion optimization"

Choi, Jangwon; Chae, Inyoung; Feinberg, Fred M. - In: Journal of marketing research 62 (2025) 1, pp. 136-153

Persistent link: https://www.econbiz.de/10015175331

Naragain Phumchusri; Chewcharat, Thiti; … - In: Journal of revenue and pricing management 23 (2024) 2, pp. 164-178

Persistent link: https://www.econbiz.de/10014536756

Lin, Yunduan; Wang, Mengxin; Zhang, Heng; Zhang, Renyu; … - In: Manufacturing & service operations management : M & SOM 26 (2024) 3, pp. 1062-1081

Persistent link: https://www.econbiz.de/10014536796

Baardman, Lennart; Boroujeni, Setareh Borjian; … - In: Manufacturing & service operations management : M & SOM 25 (2023) 2, pp. 448-467

Persistent link: https://www.econbiz.de/10014301999

Bigdellou, Saeide; Aslani, Shirin; Modarres, Mohammad - In: Journal of retailing and consumer services 64 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209563

Jagabathula, Srikanth; Mitrofanov, Dmitry; Vulcano, Gustavo - In: Operations research 70 (2022) 2, pp. 641-665

Persistent link: https://www.econbiz.de/10013365737

Cohen, Maxime C.; Perakis, Georgia - In: Channel strategies and marketing mix in a connected world, (pp. 71-97). 2020

Persistent link: https://www.econbiz.de/10012146857

Baardman, Lennart; Cohen, Maxime C.; Panchamgam, Kiran; … - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 50-70

Persistent link: https://www.econbiz.de/10011991371

Cohen, Maxime C.; Leung, Ngai-Hang Zachary; Panchamgam, … - In: Operations research 65 (2017) 2, pp. 446-468

Persistent link: https://www.econbiz.de/10011673173

Ma, Shaohui; Fildes, Robert - In: European journal of operational research : EJOR 260 (2017) 2, pp. 680-692

Persistent link: https://www.econbiz.de/10011699095

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