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Bayesian analysis
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Promotion response modeling
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Variable selection
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Quantitative Marketing and Economics
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A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research
Fong, Duncan
;
DeSarbo, Wayne
- In:
Quantitative Marketing and Economics
5
(
2007
)
4
,
pp. 427-453
Persistent link: https://www.econbiz.de/10005701830
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