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  • Search: subject:"Promotional behaviour"
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Subject
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Bewertung 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Customer satisfaction 1 Customers’ perceptions 1 Dienstleistungsqualität 1 Evaluation 1 Hotel industry 1 Hotellerie 1 Hotel’s response management 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Moderating effects 1 Online reviews 1 Promotional behaviour 1 Response satisfaction 1 Service quality 1 Viral marketing 1 Virales Marketing 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Armas-Cruz, Yaiza 1 Gil-Soto, Esperanza 1 Morini-Marrero, Sandra 1
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International journal of hospitality management 1
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ECONIS (ZBW) 1
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Monitoring hotel response management : a multidimensional approach
Armas-Cruz, Yaiza; Gil-Soto, Esperanza; Morini-Marrero, … - In: International journal of hospitality management 101 (2022), pp. 1-11
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