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  • Search: subject:"Promotional effect"
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Year of publication
Subject
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Cannibalization effect 1 Heterogeneous products 1 Pricing 1 Production strategy 1 Promotional effect 1
Online availability
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CC license 1 Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Jie, Miao 1 Jing, Meiting 1 Li, Zengxian 1 Liu, Aijun 1 Yang, Yun 1
Published in...
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Journal of management science and engineering 1
Source
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ECONIS (ZBW) 1
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Differential pricing and production strategies for heterogeneous products under cannibalization and promotional effects
Liu, Aijun; Jing, Meiting; Jie, Miao; Li, Zengxian; … - In: Journal of management science and engineering 7 (2022) 4, pp. 608-629
This study examines the optimal pricing and production strategy of a closed-loop supply chain consisting of a manufacturer, a recycler, and consumers. Considering the cannibalization and promotion effects of remanufactured products on new and secondhand products, we constructed Stackelberg game...
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