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A grounded theory approach to reconstruct brand value based on
prosumption
logic
in the era of sharing economy platform
Lei, Shen
;
Chen, Ye
;
Luo, Chu
- In:
Theoretical economics letters
9
(
2019
)
8
,
pp. 2975-2996
Persistent link: https://www.econbiz.de/10012214773
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