An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Cogent Business & Management 9 (2022) 1, pp. 1-19
toward technology based on protection motivation theory and the technology acceptance model. A total of 310 consumers using … adoption intention in consumers' sequential decision-making process, which encompasses threat/coping appraisal, protection … motivation, perceived innovativeness from a new service, service trust, perceived usefulness, perceived ease of use, and attitude …
