Search Results - subject:"Protection motivation theory"

Social marketing to improve healthy dietary decisions : insights from a qualitative study in Mexico

Carrete, Lorena; Arroyo, Pilar - In: Qualitative market research : an international journal 17 (2014) 3, pp. 239-263

Persistent link: https://www.econbiz.de/10010389556

Understanding the acceptance of mobile health services : a comparison and integration of alternative models

Sun, Yongqiang; Wang, Nan; Guo, Xitong; Peng, Zeyu - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 183-200

Persistent link: https://www.econbiz.de/10009787456

Protection Motivation Theory and Contingent Valuation: Perceived Realism, Threat and WTP Estimates for Biodiversity Protection

Scarpa, Riccardo; Menzel, Susanne - 2005

described in the scenario the study includes questions to uncover the constructs of Protection Motivation Theory, which is …-Maximization algorithm to derive class membership probabilities. These are found to match the predictions of Protection Motivation Theory and …

Persistent link: https://www.econbiz.de/10010312339

Protection Motivation Theory and Contingent Valuation: Perceived Realism, Threat and WTP Estimates for Biodiversity Protection

Scarpa, Riccardo; Menzel, Susanne - Fondazione ENI Enrico Mattei (FEEM) - 2005

Persistent link: https://www.econbiz.de/10005423244

Motivating IS security compliance : insights from habit and Protection Motivation Theory

Vance, Anthony; Siponen, Mikko; Pahnila, Seppo - In: Information & management : the internat. journal of … 49 (2012) 3/4, pp. 190-198

Persistent link: https://www.econbiz.de/10009557719

Fear appeal effectiveness for familiar and unfamiliar issues

De Pelsmacker, Patrick; Cauberghe, Verolien; Dens, Nathalie - In: Journal of Social Marketing 1 (2011) 3, pp. 171-191

Purpose – The purpose of this paper is to investigate the effect of level of graphic threat (weak and strong) and the amount of information (low and high) on message effectiveness for an unfamiliar (a muscle disorder due to lack of physical exercise) vs a familiar (injuries as a result of...

Persistent link: https://www.econbiz.de/10014907042

Marketing communications and protection motivation theory: Examining consumer decision-making

Cismaru, Magdalena; Lavack, Anne - In: International Review on Public and Nonprofit Marketing 3 (2006) 2, pp. 9-24

Persistent link: https://www.econbiz.de/10008552357