Purpose – The purpose of this paper is to report the use of decision system analysis (DSA) mapping the streams of communications (i.e. interactions), thoughts, actions and decisions involved for advertising agencies as executives in these firms gain client approval, and design creative,...

This paper presents a unified performance model for an integrated voice/data wireless system using reservation type multiple-access (MA) schemes. It is observed that although these schemes are different in the frame structure and resource assignment procedure, all of them can be described by...

Purpose – This is a general review of the German concepts and provisions for the self‐regulation of PR practitioners. They differ from the various systems published so far in this Journal (Vol. 8 No.1, 2003). The purpose of the paper is a contribution to the actual debate about the most...