Granier, Laurent; Trinquart, Sébastien - Groupe d'Analyse et de Théorie Économique Lyon … - 2010
duopoly model by considering the pseudo-generics production as a mergers’ catalyst. We show that a brand-name company always … its merger gain by producing pseudo-generics beforehand. In some cases, pseudo-generics would not otherwise be produced … increasing their market share, some brand-name firms produce generics themselves, called pseudo- generics. We develop a Cournot …