Search Results - subject:"Psychographic segmentation"

Psychographic segmentation of alcohol quitters in behaviour change maintenance mode: utilisation of the activity interest opinion (AIO) framework

Ameyibor, Leeford Edem Kojo; Saini, Yvonne Kabeya - In: Drugs, Habits and Social Policy 25 (2024) 3/4, pp. 230-247

Purpose This study aims to cluster psychographic activities, interests and opinions of alcohol quitters in behaviour change maintenance mode to form segmentation bases for social policy and alcohol policy formulation that sustain the behaviour change. Design/methodology/approach A two-step...

Persistent link: https://www.econbiz.de/10015342466

Psychographic clusters of private label consumers

Fudurić, Morana; Horvat, Sandra; Škare, Vatroslav; … - In: Advances in National Brand and Private Label Marketing …, (pp. 31-37). 2023

Persistent link: https://www.econbiz.de/10014289824

A cause for celebration! A psychographic typology of attendees at a benefit concert

Kruger, Martinette; Viljoen, Adam - In: International Journal of Culture, Tourism and … 15 (2021) 4, pp. 580-597

Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and …

Persistent link: https://www.econbiz.de/10014768589

Specifics in brand value sources of customers in the banking industry from the psychographic point of view

Gajanova, Lubica; Nadanyiova, Margareta; Lazaroiu, Gheorghe - In: Central European business review : CEBR 9 (2020) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10012295066

"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory

Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012304024

Generation Y and online fashion shopping : orientations and profiles

Ladhari, Riadh; Gonthier, Jessica; Lajante, Mathieu - In: Journal of retailing and consumer services 48 (2019), pp. 113-121

Persistent link: https://www.econbiz.de/10012001288

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575

Psychographic segmentation : psychological measures related to consumer behavior and lifestyle

Roberts, Donna - 2019

Persistent link: https://www.econbiz.de/10012038196

Residents' place image : a meaningful psychographic variable for tourism segmentation?

Stylidis, Dimitrios; Sit, Jason Kokho; Biran, Avital - In: Journal of travel and tourism marketing 35 (2018) 6, pp. 715-725

Persistent link: https://www.econbiz.de/10011918075

Borrower attitudes, lender attitudes and agricultural lending in rural China

Kong, Rong; Turvey, Calum; Xu, Xiaolan; Liu, Fei - In: International Journal of Bank Marketing 32 (2014) 2, pp. 104-129

Purpose – The purpose of this paper is to investigate the lender-borrower relationship as it relates to Sannong loans for agricultural and rural financial markets by Rural Credit Cooperatives (RCCs) and other rural lenders. This paper is motivated by recent reforms to the rural credit market...

Persistent link: https://www.econbiz.de/10014760938