Search Results - subject:"Psychological continuum model"

Does a professional sport team's corporate social responsibility (CSR) initiative increase fans' trust in the team and CSR participation intention? : a moderated mediation model

Oh, Young Suk; Arthur-Banning, Skye G.; Mamo, Yoseph; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 4, pp. 379-396

Persistent link: https://www.econbiz.de/10015192272

The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality : sports clubs

Hu, Jianping; Ye, Xinjiang; Gu, Shengyu - In: Asia Pacific journal of marketing and logistics 36 (2024) 8, pp. 1988-2007

Persistent link: https://www.econbiz.de/10015210725

Rethinking segmentation within the psychological continuum model using Bayesian analysis

Baker, Bradley J.; Du, James; Sato, Mikihiro; Funk, … - In: Sport management review 23 (2020) 4, pp. 764-775

Persistent link: https://www.econbiz.de/10012295973

The distant fan segment : Exploring motives and psychological connection of International National Basketball Association fans

Pu, Haozhou; James, Jeffrey - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 4, pp. 418-438

NBA, and strength of psychological connection to the NBA based on the psychological continuum model (PCM). Findings There …

Persistent link: https://www.econbiz.de/10014811346

The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans

Pu, Haozhou; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 418-438

Persistent link: https://www.econbiz.de/10011821800

CSR, relationship quality, loyalty and psychological connection in sports

Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing Intelligence & Planning 34 (2016) 6, pp. 883-898

also examines whether the link between CSR and RQ is moderated by the psychological continuum model (PCM) stages (awareness …

Persistent link: https://www.econbiz.de/10014947344

CSR, relationship quality, loyalty and psychological connection in sports

Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898

Persistent link: https://www.econbiz.de/10011572260

Purposeful pedaling: analyzing MS 150 participant behavior

Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International Journal of Event and Festival Management 6 (2015) 3, pp. 269-281

Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport …

Persistent link: https://www.econbiz.de/10014771032

Purposeful pedaling : analyzing MS 150 participant behavior

Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International journal of event and festival management 6 (2015) 3, pp. 269-281

Persistent link: https://www.econbiz.de/10011503983

Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams

Doyle, Jason P; Kunkel, Thilo; Funk, Daniel C - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 2, pp. 20-36

Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports …The results from this study extend previous research by empirically testing the involvement based Psychological …

Persistent link: https://www.econbiz.de/10014811797