Maennig, Wolfgang; Porsche, Marcel - Institut für Außenhandel und Wirtschaftsintegration, … - 2008
-good Effect, Sports Economics, World Cup, Mega-Events; Image Effects, Public Viewing
JEL classification: H83, L83, M14
Version … public viewing events, which made an important
contribution to the perception of a peaceful and friendly World Cup.
4 … word of the year in 2006.
Public viewing, which first came to prominence at the 2002 World Cup in South
Korea and Japan …