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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
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Advertising industry
14
Werbewirtschaft
14
Advertising planning
13
Werbeplanung
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Brand
7
Markenartikel
7
Advertising effects
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Werbewirkung
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King, Stephen
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Doctoroff, Tom
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Murphy, Guy
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Pollitt, Stanley
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Treasure, John
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A master class in brand planning : the timeless works of Stephen King
Journal of Communication Management
214
Corporate communications : an international journal
193
Journal of communication management : an international journal
144
SpringerLink / Bücher
117
Journal of business ethics : JOBE
89
Corporate Communications: An International Journal
88
Journal of business research : JBR
85
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Journal of marketing communications
43
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
Springer eBook Collection
38
The global public relations handbook : theory, research, and practice
38
Journal of promotion management : JPM
37
Research
37
Journal of communication management
36
Europäische Hochschulschriften / 5
35
Routledge new directions in public relations and communication research
33
Exploring public relations
30
Management communication quarterly : an international journal
30
Journal of accounting and public policy
29
Public Relations
29
Business strategy and the environment
28
Studien zu Theorie und Praxis der Public Relations
28
European journal of marketing : EJM
27
PR-Praxis
27
Journal of advertising research
25
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
Materialien / Deutscher Bundestag, Verwaltung, Hauptabteilung Wissenschaftliche Dienste
23
New media and public relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
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ECONIS (ZBW)
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1
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
2
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
3
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
4
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
5
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
6
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
7
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
8
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
9
JWT's debt to Stephen King
Murphy, Guy
- In:
A master class in brand planning : the timeless works …
,
(pp. 139-140)
.
2007
Persistent link: https://www.econbiz.de/10003578215
Saved in:
10
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
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