Search Results - subject:"Purchase Behaviour"

Influence of labelling features on purchase decisions: Exploratory study into the Generation Z beverage consumption patterns

Janšto, Erik; Chebeň, Juraj; Šedík, Peter; Savov, … - In: Amfiteatru Economic 26 (2024) 67, pp. 927-942

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

Persistent link: https://www.econbiz.de/10015106465

"Oops, mercury did it again"! : examining consumer behaviour during mercury retrograde phases

Jaikumar, Saravana; Sarkar, Bibek Guha - 2024

Persistent link: https://www.econbiz.de/10015211121

Influence of labelling features on purchase decisions : exploratory study into the Generation Z beverage consumption patterns

Janšto, Erik; Chebeň, Juraj; Šedík, Peter; Savov, … - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 927-942

Persistent link: https://www.econbiz.de/10015077577

Agri-input buying behaviour of paddy farmers : a study in the context of the new normal due to COVID-19

Haidery, Ferman Haider; Kundu, Kaushik; Sarkar, Dev Narayan - In: Vision : the journal of business perspective 28 (2024) 1, pp. 111-119

Persistent link: https://www.econbiz.de/10014634387

The influence of live video hosts' speech act on purchase behaviour

Ma, Xiangyang; Ren, Jiawen; Lang, Xiaoping; Yang, Ziyang; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015117849

Relationship between environmental concern, green perceived value and green purchase behaviour : the moderating role of price consciousness

Hoang, Dinh Van; Tung Le Thanh - In: Organizations and markets in emerging economies 15 (2024) 2, pp. 248-266

green products directly influence green purchase behaviour. Envi-ronmental concern and green perceived value indirectly … influence green purchase behaviour through consumer attitude. Furthermore, the influence of price consciousness enhances the … relationship between attitude and green purchase behaviour. These findings provide valuable implications for managers aim-ing to …

Persistent link: https://www.econbiz.de/10015340219

Relationship between environmental concern, green perceived value and green purchase behaviour: The moderating role of price consciousness

Hoang, Dinh Van - In: Organizations and Markets in Emerging Economies 15 (2024) 2, pp. 248-266

Persistent link: https://www.econbiz.de/10015401253

Consumer skepticism towards organic beauty products cross-country research

Kifaya, Raja - In: Future Business Journal 10 (2024) 1, pp. 1-11

Based on the attitude-behaviour-context (ABC) theory, the present study addressed consumer skepticism as one of the inhibitors of organic purchasing behaviour. More specifically, it investigated the role of environmental concern and environmental knowledge as a mediator, in the organic cosmetics...

Persistent link: https://www.econbiz.de/10015410683

Green entrepreneurial self-efficacy and environmental performance of SMEs: Mediating and moderating role of green innovation and green purchase behaviour

Mankgele, Khutso Pitso - In: Global Business & Finance Review (GBFR) 28 (2023) 6, pp. 48-58

purchase behaviour (GPB). Design/methodology/approach: The study followed the quantitative research design and a self …

Persistent link: https://www.econbiz.de/10015098796

Green entrepreneurial self-efficacy and environmental performance of SMEs : mediating and moderating role of green innovation and green purchase behaviour

Mankgele, Khutso Pitso - In: Global business and finance review 28 (2023) 6, pp. 48-58

purchase behaviour (GPB). Design/methodology/approach: The study followed the quantitative research design and a self …

Persistent link: https://www.econbiz.de/10014443251