enhancing purchase. When focal goal importance is high, set recommendation has a more positive effect on purchase intention …. When focal goal importance is low, the separate recommendation has a more positive effect on purchase intention. Practical …, which indicates an interaction effect on initial product purchase intention and cross-buying intention. In addition, this …

, we conducted a study to explore the effect of greenwashing perception on green purchase intention in the touristic … that previous touristic accommodation experience moderates the relationship between green trust and green purchase … intention and the relationship between greenwashing perception and green trust. This research has important implications for …

westernisation and the cruelty-free purchase intention of consumers. Moreover, consumer empowerment appears to mediate this … purchase intention of cruelty-free products. Originality/value - This study seems to shed light upon the impact of … westernisation on the purchase intention of consumers, especially from an ethical dimension and this study is likely to extend …

This study focuses on in-app purchase intention in Players Unknown Battleground (PUBG) Mobile to examine the … relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the … significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …

' purchase intention toward unhealthy products. The study used a between-subjects experimental design to form control (n = 341 … (convergence and divergence). Further, the results of hypotheses testing show that BE, MT, and BI increase purchase intention …

purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model … eWOM, perceived value, and trust positively affect green purchase intention, in which case eWOM and perceived value make …

identify the determinants of the purchase intention of sustainable fashion, and the relationship between price and the purchase … manufacturing from organic materials. The PLS-SEM results show that purchase intention is determined by consumer knowledge … dimensions of sustainable fashion differently. The purchase intention determinants of consumers and non-consumers of sustainable …

toward influencers and brands positively correlate with purchase intention, which, in turn, leads to actual purchases. These …