Search Results - subject:"Purchase Intentions"

Did you mean: subject:"Purchase intention" (945 results)

Consumer Ethnocentrism and Purchase Intentions in Native Latin American Consumers

Aguilar-Rodríguez, Iliana E.; Arias-Bolzmann, Leopoldo G. - In: European research on management and business economics 31 (2025) 1, pp. 1-13

Ethnocentrism (SET), and their impact on Purchase Intentions (PIN), with gender as a moderating variable. Data from 372 Latin …

Persistent link: https://www.econbiz.de/10015410563

Exploring Digital Nudges in Green Purchase Intentions: The Influence of Green Claims and Social Norms

Boonpanya, Ornicha - 2024

aims to investigate how digital nudges with informational provisions influence green purchase intentions. …

Persistent link: https://www.econbiz.de/10015057370

Balancing the commitment to the common good and the protection of personal privacy : consumer adoption of sustainable, smart connected cars

Choi, Daeeun Daniel; Lowry, Paul Benjamin - In: Information & management : the international journal of … 61 (2024) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10014457462

Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions

Louis, Didier; Lombart, Cindy - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 579-599

Persistent link: https://www.econbiz.de/10014465335

The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations

Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high … purchase intentions in two different consumption situations: personal and business. The current study applies a quantitative … significant effects of country image and brand image on purchase intentions in personal and business settings. Further tests …

Persistent link: https://www.econbiz.de/10014521402

Using affective content to promote high-involvement services on social media

Tran, Hai-Anh; Farrell, Andrew; Evanschitzky, Heiner; … - In: Journal of business research : JBR 179 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014555850

The power of endorsement in upcycled food promotion : investigating the moderating effect of perceived food familiarity

Jeon, Jiyeon; Shin, Heejin; Jeong, EunHa; Zhang, Xingyi - In: Journal of retailing and consumer services 80 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015114682

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

Rana, Avinash; Soodan, Vishal; Kumar, Ashwani; … - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 366-392

Persistent link: https://www.econbiz.de/10015048085

"We do it but they don't" unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills

Iqbal Khan, Shahid; Rehman, Sumaira; Kashif, Uzma - In: South Asian journal of marketing 5 (2024) 1, pp. 47-60

differentiation-oriented content and purchase intentions. Additionally, this research studies the moderating impact of entrepreneurial … social media skills in the relationship between social media engagement and purchase intentions. Design …-oriented content has a positive relationship with purchase intentions and social media engagement mediates this relationship. Results …

Persistent link: https://www.econbiz.de/10015049693

CSR of stock markets companies and customers purchase intentions : an empirical analysis in Spain

Herrador-Alcaide, Teresa; Topa, Gabriela; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015101914