sustainable purchasing behavior, as indicated by the willingness to pay (WTP) for sustainable socks, where sustainability is … perceived social norms on individual sustainable purchasing behavior. A manipulation check shows that the treatment information … function of law in the case of the German Supply Chain Act and individual sustainable purchasing behavior. …

sustainable purchasing behavior, as indicated by the willingness to pay (WTP) for sustainable socks, where sustainability is … perceived social norms on individual sustainable purchasing behavior. A manipulation check shows that the treatment information … function of law in the case of the German Supply Chain Act and individual sustainable purchasing behavior. …

green knowledge on the purchasing behavior of environmentally friendly products. This research also explains the moderating … effect of green knowledge on the relationship between the inhibiting factors of green product purchasing behavior and green … product purchasing behavior. Prior studies have not investigated the moderating effect of green knowledge on the relationships …

purchasing behavior. Thus, the moderation analysis of sponsored ads was deemed crucial. In Bangladesh, the stimulus …The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing … behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is …