Search Results - subject:"Purchasing Behaviour"

Influence of information and communication technology on consumer purchasing behaviour in Calabar Urban, Cross River State, Nigeria

Chukwurah, Chris - In: International Journal of Education Economics and Development 1 (2009) 1, pp. 95-102

Consumer purchasing behaviour is always influenced by many factors ranging from psychological, social and economical to … purchasing behaviour and to what extent. This paper therefore, seeks to ascertain the influence of information and communication … that information and communication technology influences consumer purchasing behaviour. Based on the findings, it was …

Persistent link: https://www.econbiz.de/10008755428

University student e‐tailing: a marketing study at the entrepreneurship interface

Teach, Richard D.; Schwartz, Robert G. - In: International Journal of Entrepreneurial Behavior & Research 9 (2003) 4, pp. 133-145

This paper is the third report on an enlarging worldwide study of university students’ attitudes and opinions related to e‐commerce. The data set is made up of over 600 business majors distributed between three US and one Australian university. The purpose of the study was to explore...

Persistent link: https://www.econbiz.de/10014769600

The stability and contribution of heavy buyers

Romaniuk, Jenni; Wight, Samuel

Heavy buyers are considered attractive targets to retain or recruit. This segment is identified based on past purchase behaviour, which then provides the a priori classification for assessing the effectiveness of marketing interventions. This research examines the stability of such...

Persistent link: https://www.econbiz.de/10009483642

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