Search Results - subject:"Purchasing Intention"

Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines

Ong, Ardvin Kester S.; German, Josephine D.; Almario, … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-12

results, it was seen that the factors under customer perceived value and purchasing intention presented a significant effect …

Persistent link: https://www.econbiz.de/10014583222

Does corporate social responsibility promote the financial performance of the telecom industry in Ghana?

Awadzie, David Mensah; Garr, David Kwashie; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-20

reputation (CR) and customers' purchasing intention (CPI). This study uses cross-sectional data from the telecom industry in …

Persistent link: https://www.econbiz.de/10014527587

The role of objective and subjective knowledge on the attitude and intention of Italian consumers to purchase farmed and wild fish

Menozzi, Davide; Wongprawmas, Rungsaran; Sogari, Giovanni; … - In: Agricultural and Food Economics : AFE 11 (2023) 1, pp. 1-25

In general, consumers have very little knowledge about production methods employed in the fish sector, and this lack of information contributes to skepticism and confusion when they choose and purchase fish. In our study, we tested the effect of beliefs and objective and subjective knowledge on...

Persistent link: https://www.econbiz.de/10014513371

Does corporate social responsibility promote the financial performance of the telecom industry in Ghana?

Awadzie, David Mensah; Garr, David Kwashie; … - In: Cogent business & management 10 (2023) 1, pp. 1-20

reputation (CR) and customers' purchasing intention (CPI). This study uses cross-sectional data from the telecom industry in …

Persistent link: https://www.econbiz.de/10014470972

Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 4-21

In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team....

Persistent link: https://www.econbiz.de/10015207159

Antecedents and consequences of consumers' attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm

Ho, Chaang-Iuan; Liu, Yaoyu; Chen, Ming-Chih - In: Cogent Business & Management 9 (2022) 1, pp. 1-28

The purpose of this paper is to present an integrated model for live streaming shopping (LSS) to examine the antecedents and consequences of consumers' attitudes. Based on the stimulus-organism-response (S-O-R) paradigm, this study investigates marketing stimuli effects within a live streaming...

Persistent link: https://www.econbiz.de/10014505789

Designing to attract in an emerging market : applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 4-21

Persistent link: https://www.econbiz.de/10013382450

Antecedents and consequences of consumers' attitudes toward live streaming shopping : an application of the stimulus-organism-response paradigm

Ho, Chaang-Iuan; Liu, Yaoyu; Chen, Ming-Chih - In: Cogent business & management 9 (2022) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10014443916

Effects of corporate social responsibility on SMEs' performance in emerging market

In: Cogent Business & Management 8 (2021) 1, pp. 1-18

' purchasing intention (CPI). We use the quantitative technique of Partial Least Squares Structural Equation Modeling (PLS … mediating role of corporate reputation (CR) and customers' purchasing intention (CPI) as a value-added contribution to this …

Persistent link: https://www.econbiz.de/10014001679

The effect of corporate philanthropy on consumer behavior: Open innovation in the operating mechanism

Idrees, Ufera; Aftab, Hira; Qureshi, Hamza Ahmad; Mata, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-13

both participation intention (R = 0.729, R2 = 0.531, p = 0.000, b = 0.740) and purchasing intention (R = 0.71, R2 = 0 … = 0.250) and purchasing intention (b = 0.310). However, vicarious licensing weakens the relationship of reciprocity with … both participation intention (b = -0.175) and purchasing intention (b = -0.187). The mediation effect of participation …

Persistent link: https://www.econbiz.de/10012620608