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  • Search: subject:"Purchasing experience"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 online purchasing experience 4 Affective influence 2 Internet marketing 2 Online retailing 2 Online-Handel 2 Online-Marketing 2 Viral marketing 2 Virales Marketing 2 advertising influence 2 aesthetic appeal 2 attitude toward website 2 eWOM intention 2 facebook 2 social networking focus 2 usability 2 viral reach 2 website design 2 word of mouth 2 B-to-B-Marketing 1 B2B 1 Benutzerfreundlichkeit 1 Brand image 1 Business-to-business marketing 1 China 1 Chinese consumers 1 Conjoint analysis 1 Conjoint experiment 1 Conjoint-Analyse 1 Consumer attitudes 1 Consumer motivation 1 E-commerce 1 Electronic Commerce 1 Environmental consciousness 1 Environmental hostility 1 Environmental management 1 Experiment 1 Green buying 1 Green marketing 1
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Online availability
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Free 4 Undetermined 2 CC license 1
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 Article 2
Language
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English 6
Author
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Azar, Sana 2 Pilík, Michal 2 Talat, Amina 2 Yousaf, Muhammad Waqar 2 Cude, Brenda J. 1 Phan Quyen Phu Thi 1 Tao, Yida 1 Wang, Dan 1 Yang, Miles M. 1 Yu, Xiaoyu 1 Zhang, Lini 1 Zhao, Haidong 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of market research 1 Journal of Business Economics and Management (JBEM) 1 Journal of business economics and management 1 Pakistan Journal of Commerce and Social Sciences (PJCSS) 1 Pakistan journal of commerce and social sciences 1
Source
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ECONIS (ZBW) 4 EconStor 2
Showing 1 - 6 of 6
Cover Image
Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Yu, Xiaoyu; Tao, Yida; Wang, Dan; Yang, Miles M. - In: Industrial marketing management : the international … 105 (2022), pp. 240-252
Persistent link: https://www.econbiz.de/10013494023
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The relationship between website design and positive eWOM intention : testing mediator and moderator effect
Phan Quyen Phu Thi; Pilík, Michal - In: Journal of business economics and management 19 (2018) 2, pp. 382-398
to positive eWOM. The study also provides empirical evidence on the moderating role of online purchasing experience and …
Persistent link: https://www.econbiz.de/10012174821
Saved in:
Cover Image
The relationship between website design and positive eWOM intention: Testing mediator and moderator effect
Pilík, Michal - In: Journal of Business Economics and Management (JBEM) 19 (2018) 2, pp. 382-398
to positive eWOM. The study also provides empirical evidence on the moderating role of online purchasing experience and …
Persistent link: https://www.econbiz.de/10015401604
Saved in:
Cover Image
Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini; Cude, Brenda J.; Zhao, Haidong - In: International journal of market research 62 (2020) 3, pp. 369-385
Persistent link: https://www.econbiz.de/10012231216
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Investigating social commerce as an alternate model for online commerce in developing countries: A case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 1, pp. 223-242
affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social ….e. social commerce; these are viral reach and previous purchasing experience on different websites. The results show that …
Persistent link: https://www.econbiz.de/10011938345
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Cover Image
Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social ….e. social commerce; these are viral reach and previous purchasing experience on different websites. The results show that …
Persistent link: https://www.econbiz.de/10010260193
Saved in:
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