Search Results - subject:"Purchasing intentions"

Influence of celebrity endorsements in advertisements on the purchasing intentions among higher education students

Mohan, R. - In: IIMT journal of management 2 (2025) 1, pp. 100-113

Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education … endorsements and purchasing intentions. Social media influencers emerged as the most influential, followed by sports figures and … endorsements and their impact on purchasing intentions, offering valuable information for marketers, advertisers and policymakers …

Persistent link: https://www.econbiz.de/10015398225

Unraveling consumer behavior : exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

Kinawy, Ream Nabil - 2025

Persistent link: https://www.econbiz.de/10015337611

Building customer trust in e-commerce : a study on buyers’ adoption and usage intent in Rwanda

Gashema, Bruce; Alain, Amani Manzi - In: International journal of finance & banking studies : JJFBS 11 (2022) 4, pp. 47-57

Persistent link: https://www.econbiz.de/10014275975

The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions

Saberi, Hassan; Karsalari, Abbas Rezazadeh - In: International Journal of Academic Research in … 4 (2014) 2, pp. 121-130

The purpose of this research is to investigate the kind of relationship between Cause Related Marketing (CRM) campaigns, brand perceptual dimensions and cultural traits as possible antecedents of consumer purchase intentions in the country of Iran. An initial conceptualization was developed from...

Persistent link: https://www.econbiz.de/10010765121

The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions

Saberi, Hassan; Karsalari, Abbas Rezazadeh - In: International Journal of Academic Research in … 4 (2014) 2, pp. 117-126

Persistent link: https://www.econbiz.de/10010790001