Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education … endorsements and purchasing intentions. Social media influencers emerged as the most influential, followed by sports figures and … study highlights the significant role of celebrity endorsements in influencing young adults' purchasing decisions, shaping …

) the combination of economic and/or financial variables that enhances the empirical evidence of purchasing power parity …

) the combination of economic and/or financial variables that enhances the empirical evidence of purchasing power parity …

optional choices but are becoming essential criteria for consumers in their purchasing decisions. In our empirical endeavour … comprehensive overview of the impact of these marketing strategies on consumer purchasing decisions. Moreover, we statistically … analysed how the perceived brand value (i.e., translated into purchasing decision) is influenced by philanthropic and …

promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often … protecting the environment for future generations. This paper studies the influencers of consumer purchasing decisions in a … consumers' green purchasing decisions. This underscores the importance of consumers' awareness of the pricing for green products …