Search Results - subject:"QR code"

The diffusion of mobile QR-code payment : an empirical evaluation for a pandemic

Le, Xuan Cu - In: Asia-Pacific journal of business administration 14 (2022) 4, pp. 617-636

Persistent link: https://www.econbiz.de/10013537185

The effects of QR delivered content on perceived product value

Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532

Persistent link: https://www.econbiz.de/10013370893

QR code and mobile payment : the disruptive forces in retail

Yan, Li-Ya; Tan, Garry Wei-Han; Loh, Xiu-Ming; Hwe, Jun-Jie - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012431174

Internet of things : business economics and applications

Cong, Lin William; Li, Beibei; Zhang, Qingquan Tony - In: Review of business : interdisciplinary journal on risk … 41 (2021) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10012502846

QR codes as a tool for receiving feedback about guests’ satisfaction at destinations

Vuksanović, Nikola; Demirović Bajrami, Dunja; … - In: Journal of Place Management and Development 14 (2021) 1, pp. 19-31

Purpose The purpose of this study is to examine the impact of the use of Quick Response (QR) code application among the … of the use of a QR code at a destination as an important marketing tool for getting information, and thus to satisfy … hypotheses. Findings The results showed that there was a positive effect of using QR codes. However, the study showed that a QR …

Persistent link: https://www.econbiz.de/10014899314

Beyond interchange : from plastic to payment platforms?

Milkau, Udo - In: Journal of payments strategy & systems 14 (2020) 1, pp. 14-24

Persistent link: https://www.econbiz.de/10012294537

To scan or not to scan : the question of consumer behavior and QR codes on food packages

Li, Tongzhe; Messer, Kent D. - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 2, pp. 311-327

Persistent link: https://www.econbiz.de/10012038851

QR codes in print advertising: elucidating Indian vogue using content analysis

RAJENDRA, Singh; HEMANT, Bamoriya - In: Management & Marketing 8 (2013) 2

Last couple of yearsobserved tremendous growth in QRCode usages in advertisingworldwide. But, there is lack ofknowledge on orientation of QR Codeusage and various trends related to itlike linkage with incentives, e-contentencoding etc. Further, many expertopine that current application of...

Persistent link: https://www.econbiz.de/10010852142

QR-technologies in Marketing Communication Activity of Trading Companies

Dubovyk Tetyana V. - In: Business Inform (2013) 10, pp. 363-366

The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade...

Persistent link: https://www.econbiz.de/10010713923

QR code advertising : a cross-country comparison of Turkish and German consumers

Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68

Persistent link: https://www.econbiz.de/10011859031