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Subject
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Brand image 1 Brand management 1 Consumer behaviour 1 Electronic payment 1 Elektronisches Zahlungsmittel 1 Innovation adoption 1 Innovation diffusion 1 Innovationsakzeptanz 1 Innovationsdiffusion 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Mobile payment 1 QR-code e-wallet 1 Technology adoption 1 UTAUT2 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Muhammad Iskandar Hamzah 1 Ramli, Faten Aisyah Ahmad 1 Shaw, Norman 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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The moderating influence of brand image on consumers' adoption of QR-code e-wallets
Muhammad Iskandar Hamzah; Ramli, Faten Aisyah Ahmad; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-16
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