This research aimed to explore the factors influencing the behavioural intention to use over-the-counter (OTC) QR codes … intention to use OTC QR codes: perceived usefulness of OTC QR codes (e.g., for payment and traceability), attitude, customer … satisfaction, and supply chain transparency. Additionally, the perceived usefulness of OTC QR codes positively impacted attitude …

Current study focuses on examining consumers? beliefs and behavioral intentions towards QR Codes in marketing across … implications for the marketers so as to bring effectiveness in QR Code based marketing campaigns. Use of QR Codes in marketing is …