Carrillo-Rodriguez, Lilian; Gallardo, Karina; Yue, Chengyan - Agricultural and Applied Economics Association - AAEA - 2013
This study investigates the marginal values consumers place on apple quality traits as part of a larger SCRI project … experimental auctions in order to study consumer preferences for apple quality traits. We find that consumers value more some … quality traits depending on the information they have to make their decision. Size and color are important when consumers have …